{"_buckets": {"deposit": "34905f50-35c0-43fa-a758-43f0cebfb4d0"}, "_deposit": {"created_by": 20, "id": "11024", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "11024"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00011024", "sets": ["1698989841255", "1582963436320"]}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Purchase Intention and Purchase Decision of Travel Insurance Policy ( Khin Khin Linn, 2025)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The study focuses on analyzing the factors that influence the purchase intention\nand the effect of purchase intention on the purchase decision of travel insurance policy.\nThe factors are knowledge, risk attitude, social influences, marketing factors, and brand\nimage. The quantitative research method is used in the study. The primary data were\ncollected from 251 respondents who have travel insurance by using systematic\nsampling questionnaires. The black box model of consumer behavior is used in the\nstudy. The secondary data is collected through journals, articles, research papers, and\nwebsites. Statistical techniques, including reliability tests, correlation analysis, and\nmultiple and simple linear regression analysis, were employed for data analysis in the\nstudy. The linear regression result reported that knowledge, brand image, marketing\nfactors, and social influences have a significant positive influence on the purchase\nintention of travel insurance. The purchase intention also has a positively significant\neffect on the purchase decision of travel insurance. Therefore, the study provides that\nenhancing customer knowledge, building a strong brand image, optimizing marketing\nstrategies, and leveraging social influences are crucial for improving purchase\nintentions, which subsequently drive purchase decisions for travel insurance policies."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2025-05-15"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Khin Khin Linn, MI-13, 1st Batch.pdf", "filesize": [{"value": "566 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 566000.0, "url": {"url": "https://meral.edu.mm/record/11024/files/Khin Khin Linn, MI-13, 1st Batch.pdf"}, "version_id": "272d8eb7-0189-4fff-a2c8-f16d5e71e761"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Phu Pwint Nyo Win Aung"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Khin Khin Linn"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2025-02-01"}, "item_title": "Purchase Intention and Purchase Decision of Travel Insurance Policy ( Khin Khin Linn, 2025)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1698989841255"], "permalink_uri": "https://meral.edu.mm/records/11024", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2025-05-15"}, "publish_date": "2025-05-15", "publish_status": "0", "recid": "11024", "relation": {}, "relation_version_is_last": true, "title": ["Purchase Intention and Purchase Decision of Travel Insurance Policy ( Khin Khin Linn, 2025)"], "weko_shared_id": -1}