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Technological University, Hmawbi
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Yangon University of Education
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New Index
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Item
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Claim Management Practices, Customer Satisfaction and Customer Loyalty of Excellent Fortune General Insurance Co.,Ltd( Kaung Khant Thaw, 2025)
https://meral.edu.mm/records/11023
https://meral.edu.mm/records/11023d014a71c-37cd-4b45-a6a9-4ed6f8aeedb6
e9239fb2-46c9-4fdd-8dd0-d1258eedaf6a
Name / File | License | Actions |
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Publication type | ||||||
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Thesis | ||||||
Upload type | ||||||
Other | ||||||
Title | ||||||
Title | Claim Management Practices, Customer Satisfaction and Customer Loyalty of Excellent Fortune General Insurance Co.,Ltd( Kaung Khant Thaw, 2025) | |||||
Language | en | |||||
Publication date | 2025-02-01 | |||||
Authors | ||||||
Kaung Khant Thaw | ||||||
Description | ||||||
This study examines the effect of claim management practices on customer satisfaction, which in turn effect on customer loyalty. To meet these objectives, data was collected through structured questionnaires from customers with prior insurance claim experience at EFIG. A simple random sampling method was used to select 115 customers from 158 claimants of EFIG from April 1, 2022, to March 31, 2023. To get sample size 115 was calculated using Yamane's (1967) formula. The findings indicate that overall customer satisfaction with EFIG claim management process is positive, particularly in claim reporting, claim investigation, claim reviewing and damage assessment. The study highlights the effect of claim management practices on customer satisfaction. Among the claim management practices, claim reporting, claim investigation, claim reviewing and damage assessment are positive significant. And its effect on customer loyalty. The highest satisfaction score is claim reporting. Regular assessments of customer feedback and service quality improvements will be essential to maintaining high satisfaction levels. |
||||||
Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Dr. Aye Thanda Soe |