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Item

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Claim Management Practices, Customer Satisfaction and Customer Loyalty of Excellent Fortune General Insurance Co.,Ltd( Kaung Khant Thaw, 2025)

https://meral.edu.mm/records/11023
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None
Name / File License Actions
Kaung Kaung Khant Thaw MI12 1st Batch.pdf (1 MB)
Publication type
Thesis
Upload type
Other
Title
Title Claim Management Practices, Customer Satisfaction and Customer Loyalty of Excellent Fortune General Insurance Co.,Ltd( Kaung Khant Thaw, 2025)
Language en
Publication date 2025-02-01
Authors
Kaung Khant Thaw
Description
This study examines the effect of claim management practices on customer
satisfaction, which in turn effect on customer loyalty. To meet these objectives, data
was collected through structured questionnaires from customers with prior insurance
claim experience at EFIG. A simple random sampling method was used to select 115
customers from 158 claimants of EFIG from April 1, 2022, to March 31, 2023. To get
sample size 115 was calculated using Yamane's (1967) formula. The findings indicate
that overall customer satisfaction with EFIG claim management process is positive,
particularly in claim reporting, claim investigation, claim reviewing and damage
assessment. The study highlights the effect of claim management practices on customer
satisfaction. Among the claim management practices, claim reporting, claim
investigation, claim reviewing and damage assessment are positive significant. And its
effect on customer loyalty. The highest satisfaction score is claim reporting. Regular
assessments of customer feedback and service quality improvements will be essential
to maintaining high satisfaction levels.
Thesis/dissertations
Yangon University of Economics
Dr. Aye Thanda Soe
0
0
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