{"_buckets": {"deposit": "8df2f4a3-8458-4d86-849a-1db5c4312688"}, "_deposit": {"created_by": 20, "id": "11021", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "11021"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00011021", "sets": ["1698989841255", "1582963436320"]}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Factors Influencing Policyholder Satisfaction Towards Fire Insurance Services of First National Insurance ( General) Co.,Ltd) ( Hla Hla Yee, 2025)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The objective of the study is to identify and analyze the factors influencing\npolicyholder satisfaction towards fire insurance services of First National Insurance\n(General) [FNIG]. Co., Ltd. The study focuses on corporate image, perceived value,\nservice quality, and communication. The study uses a quantitative research method,\ncollecting primary data through structured questionnaires from 101 respondents,\nrepresenting 30% of FNIG’s fire insurance policyholders who renewed their policies\nbetween January and October 2024. The findings revealed that corporate image,\ncommunication and service quality statistically significant influence policyholder\nsatisfaction but perceived value does not statistically significant influence fire insurance\npolicyholder satisfaction. The study also found that corporate image has the strongest\ninfluence on policyholder satisfaction. The study also found that the reputation of\nFNIG, adherence to policy terms, and professional claims handling contribute to the\npositive corporate image. It is suggested that FNIG should maintain its strong reputation\nfor reliability, professional service, and community involvement, which positively\ncontribute to its image as a trusted insurance provider in Myanmar. Moreover, FNIG\nshould enhance high impression among its policyholders by providing personalized\nservices to policyholders, providing free fire safety training, and prevention tools, and\ndeveloping loyalty programs for long-term policyholders"}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2025-05-15"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Hla Hla Yee, MI II-8, 1st Batch.pdf", "filesize": [{"value": "454 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 454000.0, "url": {"url": "https://meral.edu.mm/record/11021/files/Hla Hla Yee, MI II-8, 1st Batch.pdf"}, "version_id": "93d9d601-a921-4ff1-9de7-3e5a15a19d6c"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Aye Thu Htun"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Hla Hla Yee"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2025-02-01"}, "item_title": "Factors Influencing Policyholder Satisfaction Towards Fire Insurance Services of First National Insurance ( General) Co.,Ltd) ( Hla Hla Yee, 2025)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1698989841255"], "permalink_uri": "https://meral.edu.mm/records/11021", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2025-05-15"}, "publish_date": "2025-05-15", "publish_status": "0", "recid": "11021", "relation": {}, "relation_version_is_last": true, "title": ["Factors Influencing Policyholder Satisfaction Towards Fire Insurance Services of First National Insurance ( General) Co.,Ltd) ( Hla Hla Yee, 2025)"], "weko_shared_id": -1}