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COMPETITIVENESS OF FOREIGN BANKS IN MYANMAR (Thet Htar Nwe, 2019)

http://hdl.handle.net/20.500.12678/0000001102
edb67500-96cb-4ae7-96d3-60be153f24e7
959ec184-b5ac-4201-ac12-d59d1b6e9593
None
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Thet Thet Htar Nwe (MBF - 69).pdf (446 Kb)
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Thesis
Upload type
Other
Title
Title COMPETITIVENESS OF FOREIGN BANKS IN MYANMAR (Thet Htar Nwe, 2019)
Language en
Publication date 2019-12-01
Authors
Thet Htar Nwe
Description
This study determines to identify the competitive forces of foreign banks in Myanmar
and analyze the competitive strategies employed by foreign banks in Myanmar as
well as explore the relationship between competitive strategies and organization
performance. Myanmar banking industry becomes one of the major roles of the
country because banks are the representative of the country’s development, main
inflow and outflow of the trade financing and other financial services provided. In
addition, Central Bank of Myanmar, (“CBM”) had allowed (4) state–owned banks,
(27) domestic private banks, (13) foreign banks to be a soundly based financial
system and sustained economic development. In 2015, all foreign banks are allowed
to open as the foreign banks and branches in Yangon and commenced the operations
in compliance with the CBM rules and regulations. Currently foreign banks could not
open subsidiaries and serve the retail market which is restricted by CBM. Under the
control of CBM, non-bank financial institutions such as foreign finance companies,
local finance companies and microfinance companies are also become involved in
order to strengthening the financial system of Myanmar. According to the survey
result, the rivalry among banks had the high level and which was followed by new
entrants, power of buyers, power of suppliers and availability of substitutes are also
high level. Moreover, the study found out that foreign banks are mostly employed
competitive strategies and emphasize to apply these generic strategies to grow the
sustainable achievement. Among them, focus strategy had the highest score that
foreign banks applied. According to the analysis results, the five-forces, competitive
strategies, organization performance and competitiveness are interrelated with each
other. Therefore, foreign banks should be applied the appropriate strategy within the
competitive environment in order to develop the organization performance in
Myanmar.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
Dr. Tin Tin Htwe
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0
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