{"_buckets": {"deposit": "2f56c240-3f31-48b7-b95e-7e31d8115b55"}, "_deposit": {"created_by": 20, "id": "11015", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "11015"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00011015", "sets": ["1698989841255", "1582963436320"]}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Factors Influencing Customer Purchase Intention Towards Personal Accident Insurance Peoducts At HHI TOKIO Marine General Insurance Co.,Ltd( Ame Thet, 2025)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "i\nABSTRACT\nThis study investigates the factors influencing customer purchase intention\ntoward personal accident insurance products at GGI Tokio Marine General Insurance\nCo., Ltd. The research aims to identify key factors that drive purchase intention and\nanalyze the effect of product awareness, customer trust, social influence, financial\nliteracy, and perceived risk on customer purchase intention. A quantitative research\ndesign was used, and primary data were collected from 260 respondents through simple\nrandom sampling, with a total population of 745. The sample size was determined using\nthe Taro Yamane formula. The data were analyzed using descriptive statistics and\nmultiple regression analysis. The results reveal that product awareness has the most\nsignificant effect on purchase intention, followed by customer trust, financial literacy,\nperceived risk and social influence. Customers with a higher understanding of insurance\nbenefits, greater financial knowledge, and trust in the provider were more likely to\npurchase personal accident insurance. Based on these findings, the study suggests\nincreasing product awareness and improving customer trust to enhance purchase\nintention. Future research should explore additional factors, such as pricing strategies\nand digital insurance adoption, and expand the scope to include a wider range of\ninsurance companies. This study provides valuable insights for the strategic\ndevelopment of insurance companies, helping them understand customer intention and\nimprove market penetration in Myanmar growing insurance industry."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2025-05-15"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Ame Thet, MI II -1, 1st Batch.pdf", "filesize": [{"value": "456 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 456000.0, "url": {"url": "https://meral.edu.mm/record/11015/files/Ame Thet, MI II -1, 1st Batch.pdf"}, "version_id": "e2ecd944-70f2-4ffa-a32e-e0cf136dc9b9"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Thynn Thynn Myint"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Ame Thet"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2025-02-01"}, "item_title": "Factors Influencing Customer Purchase Intention Towards Personal Accident Insurance Peoducts At HHI TOKIO Marine General Insurance Co.,Ltd( Ame Thet, 2025)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1698989841255"], "permalink_uri": "https://meral.edu.mm/records/11015", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2025-05-15"}, "publish_date": "2025-05-15", "publish_status": "0", "recid": "11015", "relation": {}, "relation_version_is_last": true, "title": ["Factors Influencing Customer Purchase Intention Towards Personal Accident Insurance Peoducts At HHI TOKIO Marine General Insurance Co.,Ltd( Ame Thet, 2025)"], "weko_shared_id": -1}