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  1. Yangon University of Economics
  2. Master of Business Administrations (MBA/EMBA)

CONSUMER ATTITUDE AND REPURCHASE INTENTION TOWARDS FOOTWEAR FROM ONLINE

http://hdl.handle.net/20.500.12678/0000001095
http://hdl.handle.net/20.500.12678/0000001095
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ff19ef64-1c42-42b6-8143-0d0b34f6023c
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May May Myat Noe Khin (MBA - 23).pdf (3876 Kb)
Publication type
Thesis
Upload type
Publication
Title
Title CONSUMER ATTITUDE AND REPURCHASE INTENTION TOWARDS FOOTWEAR FROM ONLINE
Language en
Publication date 2019-12
Authors
May Myat Noe Khin (MBA - 23)
Description
This paper aims to explore the factors influencing the consumer attitude towards
buying footwear products from online and to analyze the effect of consumer attitude on
repurchase intention. The findings show that perceived ease of use, perceived enjoyment
and trustworthiness are main influencing factors on all three components of consumer
attitude. Perceived usefulness has significantly influenced on attitude towards the object
and perceived behavioral control. In analyzing the effect of consumer attitude on
repurchase intention, the results show that all three components of consumer attitude have
significant effect on the repurchase intention of the consumers. Therefore, it is
recommended for the online footwear stores to offer product customization service and
create catalogues so that the consumers can enjoy more when browsing and shopping for
footwear products, and to provide warranty and money back service to earn trust from the
consumers, in order to achieve positive attitude of the consumers and thereby, enhance
their repurchase intention on footwear from online.
Identifier https://ecor.yueco.edu.mm/handle/123456789/849
Journal articles
Yangon University of Economics
Conference papaers
Books/reports/chapters
Thesis/dissertations
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