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Item

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MERCHANT PERCEPTION ON ADOPTION OF CASHLESS PAYMENT SYSTEM IN BAYINT NAUNG WHOLESALE MARKET (Naw Tin Moe Moe Swe, 2019)

http://hdl.handle.net/20.500.12678/0000001076
6f648833-4b16-4c2e-82a1-f8bb7d5cf41a
d4a3d662-9a2c-4cd4-ad04-8a03446565fd
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Naw Naw Tin Moe Moe Swe (MBF -53).pdf (377 Kb)
Publication type
Thesis
Upload type
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Title
Title MERCHANT PERCEPTION ON ADOPTION OF CASHLESS PAYMENT SYSTEM IN BAYINT NAUNG WHOLESALE MARKET (Naw Tin Moe Moe Swe, 2019)
Language en
Publication date 2019-11-01
Authors
Naw Tin Moe Moe Swe
Description
This paper analyzed the merchant perception on adoption of cashless payment system
in Bayint Naung Wholesale Market. Both of primary and secondary data were used for the
study. Primary data were collected by questionnaire survey the random sample included 8%
of the total merchants in Bayint Naung Wholesale Market face to face interview result. The
study analyzed merchant perception on cashless payment system by using the Technology
Acceptance Model (TAM). The factors included in the model are external variable,
usefulness, ease of use, security of cashless payment system and user attitude which are
measured by merchant perception on cashless payment system. The survey results indicated
all the variables have high score level. Among these factors external variable such as
advertisements enhance merchants to use cashless payment system, the requirement for
merchant payment and it is becoming popular in the society are get the highest result
followed by user attitude, usefulness, ease of use and security of the cashless payment
system. Security score get the lowest score. Almost merchants are using cashless payment
daily. It was found that banks need to emphasize more on security system in digital financing
services.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
Prof.Dr. Tin Tin Htwe
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0
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