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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. M.Com

A STUDY ON CONSUMER BEHAVIOR ON PERFORMANCE OF MYANMAR RAILWAY (YANGON-MANDALAY RAILWAY) (July Lwin, 2011)

http://hdl.handle.net/20.500.12678/0000001072
http://hdl.handle.net/20.500.12678/0000001072
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cd444241-240b-4350-b0bd-f40cd6656a04
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July July lwin.pdf (723 Kb)
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Title
Title A STUDY ON CONSUMER BEHAVIOR ON PERFORMANCE OF MYANMAR RAILWAY (YANGON-MANDALAY RAILWAY) (July Lwin, 2011)
Language en
Publication date 2011-05-01
Authors
JULY LWIN
Description
The study examines the Yangon-Mandalay railway passengers at Yangon station with special emphasis on their perception and the attitude on Yangon- Mandalay railway. Using simple random sampling method, random sample of 140 railway passengers were drawn from the passengers of 700. And the required data were collected through self-administered questionnaires .The results show that 108 respondents liked travel by train because they want to save money and 21 passengers answered that they thought freedom travel by train while the other answered their family choice train. Behavior of passengers on Myanmar Railway Corporation is positively influenced by price, service, and right time to reach that most attract to travel by train.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
Daw Khin Su Su Yin
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