{"_buckets": {"deposit": "ef5ccc1d-a928-44b9-8f2c-82c086f77255"}, "_deposit": {"created_by": 20, "id": "10643", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "10643"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00010643", "sets": ["1582963436320", "1698994280848"]}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Driving Forces of Sustainable Apparel  Purchase Intention of i-Generation Youths from YUEco (Yoon Shwe Yee Phoo, 2024)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The purpose of this study is to look into how intrinsic motivation, advantageous \ncircumstances, and natural aptitude affect the desire to purchase sustainable apparel. \nAdditionally, it looks at how fashion consciousness affects the relationship between \nopportunity and the intention to purchase sustainable apparel, as well as the relationship \nbetween motivation and the same. The study will also look into how fashion consciousness \naffects the relationship between capacity and intention to purchase sustainable items among \nYUEco\u0027s i-Generation Youths. This study employs both primary and secondary data \nsources, focusing on a sample of 177 first-year i-Generation students from a total \npopulation of 453 at YUEco (Hlaing Campus). The sample size was determined utilizing \nthe Raosoft sample size calculator. Respondents were chosen through a simple random \nsampling method, and primary data were collected using a questionnaire survey. The study \ngathered secondary data from a variety of sources, including prior research papers, relevant \nwebsites, and other related documents. The analysis employed both descriptive statistics \nand linear regression methods. The results of the regression show that the i-Generation \nadolescents from YUEco\u0027s desire to purchase sustainable clothes is positively and \nsignificantly impacted by all identified driving elements (motivation, opportunity, and \nability). The findings indicate that fashion consciousness does not moderate the relationship \nbetween the driving forces—motivation, opportunity, and ability—and purchase intention. \nTo address this, it is recommended that universities and colleges organize workshops and \nseminars focused on sustainable apparel, aimed at educating i-Generation youths about the \nenvironmental impact of the clothing industry and how to identify sustainable or ecofriendly products. Furthermore, it is advisable to ensure that resources, such as sustainable \nclothing stores, are readily accessible to i-Generation youths in proximity to their \neducational institutions, residences, or common gathering places. Furthermore, it is \nessential to focus on creating ethical clothing that is not only sustainable but also stylish, \nfor local clothing manufacturers and fashion designers, thereby appealing to the fashionconscious i-Generation youths. This dual emphasis on sustainability and style is crucial for \nattracting this demographic and fostering a deeper engagement with ethical fashion."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2025-01-08"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Yoon Shwe Yee Phoo_MSESI 1st Batch_Roll Number 26.pdf", "filesize": [{"value": "1.6 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1600000.0, "url": {"url": "https://meral.edu.mm/record/10643/files/Yoon Shwe Yee Phoo_MSESI 1st Batch_Roll Number 26.pdf"}, "version_id": "abf0343d-839b-4258-aed9-8815b5e16f48"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Prof. Dr. Hla Hla Mon"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Yoon Shwe Yee Phoo"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2024-10-01"}, "item_title": "Driving Forces of Sustainable Apparel  Purchase Intention of i-Generation Youths from YUEco (Yoon Shwe Yee Phoo, 2024)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1698994280848"], "permalink_uri": "https://meral.edu.mm/records/10643", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2025-01-08"}, "publish_date": "2025-01-08", "publish_status": "0", "recid": "10643", "relation": {}, "relation_version_is_last": true, "title": ["Driving Forces of Sustainable Apparel  Purchase Intention of i-Generation Youths from YUEco (Yoon Shwe Yee Phoo, 2024)"], "weko_shared_id": -1}