{"_buckets": {"deposit": "e3b77236-dcfd-4c8a-9409-34af2f694bc6"}, "_deposit": {"id": "1064", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1064"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1064", "sets": ["1582963436320", "user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "1064", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "DEALER ATTITUDE TOWARDS THE PRODUCTS OF RENT 2 OWN COMPANY (Khaing Marm Thaing, 2018)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study is to analyse dealer attitude towards the product of Rent 2 Own Company. It explored the products that are provided by Rent 2 Own and analysed the dealer attitude towards the product of Rent 2 Own company. Objectives of the study in this study include two major objectives, which are to identify the products that are provided by Rent 2 Own Company and to analyse dealer attitude towards the product of Rent 2 Own Company. In Myanmar, there are a number of Non Bank Financial Institutions already operating and providing the same financial product but this study focuses on dealer attitude towards the product of Rent 2 Own Company. Dealer attitude was measured on 5 factors, which are product, dealership, processes, customer services and marketing strategies. Data collection for this study was based on 120 dealers from different regions and tiers. Description method is mainly used and both primary and secondary data are used. For primary data, structured questionnaires are distributed to 120 dealers for their attitude towards of Rent 2 Own by sampling method approach and interviews are executed to Executives of Rent 2 Own Company. In regards with collection of secondary data, R2O annual reports, monthly reports, previous Thesis papers, text books, online research, other publications and internet websites are used. Period of data collection is from September to November of 2018. As for outcomes of the surveys, the highest overall mean is achieved for factors of dealership, then followed by aspects of products, processes and customer services in order but the least received is marketing strategies. It could be assumed that dealers are satisfied with most aspects of Product, dealership, processes, and customer services. However, they seem very neutral towards R2O marketing strategies. Rent 2 Own needs to develop better equipped marketing strategies inside and outside POS to attract rural population."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Khaing Marm Thaing MBF.pdf", "filesize": [{"value": "873 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 873000.0, "url": {"url": "https://meral.edu.mm/record/1064/files/Khaing Marm Thaing MBF.pdf"}, "version_id": "870acb7c-ac54-4efb-adbb-79a0ddc0daff"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Prof.Dr.Daw Soe Thu"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Khaing Marm Thaing"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2018-12-01"}, "item_title": "DEALER ATTITUDE TOWARDS THE PRODUCTS OF RENT 2 OWN COMPANY (Khaing Marm Thaing, 2018)", "item_type_id": "21", "owner": "1", "path": ["1582963436320", "1582965701379"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001064", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1064", "relation": {}, "relation_version_is_last": true, "title": ["DEALER ATTITUDE TOWARDS THE PRODUCTS OF RENT 2 OWN COMPANY (Khaing Marm Thaing, 2018)"], "weko_shared_id": -1}