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CUSTOMER SATISFACTION ON MOBILE MONEY SERVICES OF MYANMAR RED DOT NETWORK COMPANY LIMITED (Khin Zaw Yu, 2017)

http://hdl.handle.net/20.500.12678/0000001063
2fcb84d5-2cee-4657-b097-036b73f834a8
d96f1348-7f4a-4024-bf6e-db57903710c0
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Khin Khin Zaw Yu MBF .pdf (393 Kb)
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Title CUSTOMER SATISFACTION ON MOBILE MONEY SERVICES OF MYANMAR RED DOT NETWORK COMPANY LIMITED (Khin Zaw Yu, 2017)
Language en
Publication date 2017-12-01
Authors
Khin Zaw Yu
Description
This study focuses on the service quality of Red Dot Company. Major objective of this study is to analyze customers’ satisfactions on mobile money services of Red Dot Company. A structured questionnaire was developed from the SERVQUAL model from the ninety-eight customers which uses the three services provided by Red Dot. To meet the objectives of the study, primary data was collected by using questionnaires. Based on the result of this study, customer satisfaction in service quality of Red Dot has been almost around average level in all dimensions which means that customers are not satisfied in their service provided. In general, it was found that, the customer is less satisfied with agents not having enough cash flow, not having accuracy of the SMS system and not enough agents in the certain area. Therefore, Red Dot Company should control the agents to have better cash flow, make sure that well SMS system and search more agents that could lead to increase customer satisfactions. Finally, the agents of the Red Dot Company should provide more effective and better services to the customers.
Thesis/dissertations
Yangon University of Economics
Prof. Dr.Tin Tin Htwe
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