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CUSTOMER SATISFACTION ON MOBILE MONEY SERVICES OF MYANMAR RED DOT NETWORK COMPANY LIMITED (Khin Zaw Yu, 2017)
http://hdl.handle.net/20.500.12678/0000001063
http://hdl.handle.net/20.500.12678/00000010632fcb84d5-2cee-4657-b097-036b73f834a8
d96f1348-7f4a-4024-bf6e-db57903710c0
Name / File | License | Actions |
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Thesis | ||||||
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Title | ||||||
Title | CUSTOMER SATISFACTION ON MOBILE MONEY SERVICES OF MYANMAR RED DOT NETWORK COMPANY LIMITED (Khin Zaw Yu, 2017) | |||||
Language | en | |||||
Publication date | 2017-12-01 | |||||
Authors | ||||||
Khin Zaw Yu | ||||||
Description | ||||||
This study focuses on the service quality of Red Dot Company. Major objective of this study is to analyze customers’ satisfactions on mobile money services of Red Dot Company. A structured questionnaire was developed from the SERVQUAL model from the ninety-eight customers which uses the three services provided by Red Dot. To meet the objectives of the study, primary data was collected by using questionnaires. Based on the result of this study, customer satisfaction in service quality of Red Dot has been almost around average level in all dimensions which means that customers are not satisfied in their service provided. In general, it was found that, the customer is less satisfied with agents not having enough cash flow, not having accuracy of the SMS system and not enough agents in the certain area. Therefore, Red Dot Company should control the agents to have better cash flow, make sure that well SMS system and search more agents that could lead to increase customer satisfactions. Finally, the agents of the Red Dot Company should provide more effective and better services to the customers. | ||||||
Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Prof. Dr.Tin Tin Htwe |