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Item

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CUSTOMER SATISFACTION TOWARDS DEBIT CARD SERVICES OF MYANMAR CITIZENS BANK LIMITED (Yu Yu Khaing, 2019)

http://hdl.handle.net/20.500.12678/0000001061
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None
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Yu Yu Yu Khaing (EMBF - 79).pdf (370 Kb)
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Thesis
Upload type
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Title
Title CUSTOMER SATISFACTION TOWARDS DEBIT CARD SERVICES OF MYANMAR CITIZENS BANK LIMITED (Yu Yu Khaing, 2019)
Language en
Publication date 2019-12-01
Authors
Yu Yu Khaing
Description
This study intends to identify customer satisfaction towards debit card services provided by Myanmar Citizens Bank. The primary data were collected by interviewing with the customers. The sample size of 150 customers whom are randomly selected from five branches of Myanmar Citizens Bank in Yangon and interviewed by using structured questionnaires. These survey questionnaires were prepared by five Linkert scales to identify the customer satisfaction with debit card services of Myanmar Citizens Bank. The six factors considered for customer satisfaction towards debit card services of Myanmar Citizens Bank are ease of use, security, customer support service, transaction speed, information content and design. The study found that information content, ease of use and transaction speed get the highest mean scores followed by customers can acquire information broachers and pamphlet at Myanmar Citizens Bank, by using ATM card and Master card make us feel relaxed for not carrying cash all the time and there are acceptable speed and accuracy in transaction of debit card services respectively. Since, Myanmar Citizens Bank is upgrading internet banking system and core banking software system security, customers will be satisfied with using debit card services of Myanmar Citizens Bank.
i
ACKNOWLEDGEMENTS
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
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