{"_buckets": {"deposit": "b6e5c56f-f99a-4ade-95ea-ec35c237d358"}, "_deposit": {"created_by": 20, "id": "10589", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "10589"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00010589", "sets": ["1582963436320"]}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "The Influencing Factors on Tenants  Preference of City Mall St. John Shopping Center (Ei Thinzar Thaw, 2024)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The main purposes of this study are to analyze the influencing factors on tenants \npreference and to analyze the moderating effect of purchasing power on the relationship \nbetween the influencing factors and tenants preference at City Mall St. John Shopping \nCenter. In this study, 79 tenants among 115 tenants City Mall St. John Shopping Center are \nchosen by using the Raosoft sample size calculator. Simple random sampling method is \napplied to select the sample respondents and online survey method is used. For data \nanalysis, both descriptive statistics and regression methods are used in this study. The study \nfound that the influencing factors have a significant and positive effect on tenants \npreference. The results of the regression show that tenants preference: shopper visits and\ntenant occupation at City Mall St. John are positively and significantly affected by\ninfluencing factors such as location, tenant mix, mall image and parking. The study reveals \nthat purchasing power has a moderating effect on the relationship between the influencing \nfactors and tenants preference. Therefore, the shopping centers like City Mall St.John \nShopping Center should focus on these influencing factors and leverage shoppers’ \npurchasing power to increase tenants preference such as boosting shopper visits and \nincreasing tenant occupation."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2025-01-06"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Ei Thinzar Thaw, MBAII-38, 26th Batch.pdf", "filesize": [{"value": "470 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 470000.0, "url": {"url": "https://meral.edu.mm/record/10589/files/Ei Thinzar Thaw, MBAII-38, 26th Batch.pdf"}, "version_id": "22153d77-17c0-4444-88bb-ca9c17533bf2"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. May Win Kyaw"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Ei Thinzar Thaw"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2024-10-01"}, "item_title": "The Influencing Factors on Tenants  Preference of City Mall St. John Shopping Center (Ei Thinzar Thaw, 2024)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965660463"], "permalink_uri": "https://meral.edu.mm/records/10589", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2025-01-06"}, "publish_date": "2025-01-06", "publish_status": "0", "recid": "10589", "relation": {}, "relation_version_is_last": true, "title": ["The Influencing Factors on Tenants  Preference of City Mall St. John Shopping Center (Ei Thinzar Thaw, 2024)"], "weko_shared_id": -1}