MERAL Myanmar Education Research and Learning Portal
Item
{"_buckets": {"deposit": "f1b753c7-5f2e-4961-bb8b-7e8df1dad65d"}, "_deposit": {"id": "1057", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1057"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1057", "sets": ["1582963436320", "user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "1057", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "SPENDING BEHAVIOR OF CREDIT CARDHOLDERS IN UNITED AMARA BANK LIMITED (Pyae Moe Kyaw, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study focused on Spending Behavior of Credit Cardholders in United Amara Bank Limited (UAB). The objectives of the study are to identify the UAB bank’s credit card policies and to explore factors influencing on credit card spending behavior to satisfy basic needs. Food, clothes, shelter, education and healthcare were defined as basic need of human in this study. To achieve those two objectives, both primary data and secondary data were applied in analysis. Structured questionnaires were used to collect as primary data. The analysis based on sample size of 200 Credit Cardholders who are residing in Central Business District (downtown 6 townships, Yangon). Descriptive research method was applied on the study and regression analysis were used in this study. According to the analysis result, food, clothing and Healthcare are the most favorable spending category for Credit Card holders of UAB Bank. Credit Card application Policy, Minimum Qualification Policy, Repayment Policy under bank policy variable and Awareness about total debt own under Psychological factors are strongest influencing factor on spending behavior of Credit Cardholders Therefore, UAB bank should review Bank Credit Card policy and plan the strategy to maintain eco-system for Credit card spending behavior. UAB bank should focus on creating the program how to improve Credit Cardholder’s Awareness about total debt own and also should plan to review the Credit Card application Policy, Minimum Qualification Policy, Repayment Policy and modified in order to support Cardholder spending behavior positively."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Pyae Moe Kyaw (MBF - 57)).pdf", "filesize": [{"value": "1224 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1224000.0, "url": {"url": "https://meral.edu.mm/record/1057/files/Pyae Moe Kyaw (MBF - 57)).pdf"}, "version_id": "2ffa179a-aca1-4d85-9f1c-0fa349ab4c14"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Aye Thu Htun"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Pyae Moe Kyaw"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12-01"}, "item_title": "SPENDING BEHAVIOR OF CREDIT CARDHOLDERS IN UNITED AMARA BANK LIMITED (Pyae Moe Kyaw, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582963436320", "1582965701379"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001057", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1057", "relation": {}, "relation_version_is_last": true, "title": ["SPENDING BEHAVIOR OF CREDIT CARDHOLDERS IN UNITED AMARA BANK LIMITED (Pyae Moe Kyaw, 2019)"], "weko_shared_id": -1}
SPENDING BEHAVIOR OF CREDIT CARDHOLDERS IN UNITED AMARA BANK LIMITED (Pyae Moe Kyaw, 2019)
http://hdl.handle.net/20.500.12678/0000001057
http://hdl.handle.net/20.500.12678/0000001057e625ef52-ff01-407d-a987-0ba582928251
f1b753c7-5f2e-4961-bb8b-7e8df1dad65d
Name / File | License | Actions |
---|---|---|
Pyae Moe Kyaw (MBF - 57)).pdf (1224 Kb)
|
Publication type | ||||||
---|---|---|---|---|---|---|
Thesis | ||||||
Upload type | ||||||
Other | ||||||
Title | ||||||
Title | SPENDING BEHAVIOR OF CREDIT CARDHOLDERS IN UNITED AMARA BANK LIMITED (Pyae Moe Kyaw, 2019) | |||||
Language | en | |||||
Publication date | 2019-12-01 | |||||
Authors | ||||||
Pyae Moe Kyaw | ||||||
Description | ||||||
This study focused on Spending Behavior of Credit Cardholders in United Amara Bank Limited (UAB). The objectives of the study are to identify the UAB bank’s credit card policies and to explore factors influencing on credit card spending behavior to satisfy basic needs. Food, clothes, shelter, education and healthcare were defined as basic need of human in this study. To achieve those two objectives, both primary data and secondary data were applied in analysis. Structured questionnaires were used to collect as primary data. The analysis based on sample size of 200 Credit Cardholders who are residing in Central Business District (downtown 6 townships, Yangon). Descriptive research method was applied on the study and regression analysis were used in this study. According to the analysis result, food, clothing and Healthcare are the most favorable spending category for Credit Card holders of UAB Bank. Credit Card application Policy, Minimum Qualification Policy, Repayment Policy under bank policy variable and Awareness about total debt own under Psychological factors are strongest influencing factor on spending behavior of Credit Cardholders Therefore, UAB bank should review Bank Credit Card policy and plan the strategy to maintain eco-system for Credit card spending behavior. UAB bank should focus on creating the program how to improve Credit Cardholder’s Awareness about total debt own and also should plan to review the Credit Card application Policy, Minimum Qualification Policy, Repayment Policy and modified in order to support Cardholder spending behavior positively. | ||||||
Journal articles | ||||||
Yangon University of Economics | ||||||
Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Dr. Aye Thu Htun |