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Mandalay, \nas a center of Myanmar\u0027s cultural heritage, faces significant challenges in sustaining \nthese enterprises due to globalization, modernization, and changing consumer \npreferences, which threaten both the livelihoods of artisans and the preservation of \ncultural traditions. The rapid influx of mass-produced goods and the growing tendency \nof younger generations to seek non-traditional career paths contribute to the erosion of \ntraditional practices and knowledge transmission. These issues have broad implications \nfor economic development, poverty reduction, and cultural preservation, given that \nMandalay’s heritage is a vital driver of tourism. Despite these pressing concerns, there \nis a lack of empirical research specifically addressing the sustainability of traditional \ncultural enterprises in Mandalay. This study seeks to fill that gap by examining the \ncurrent status of ten traditional arts and crafts enterprises, assessing their awareness and \nunderstanding of government policies, and exploring the factors influencing their \nsustainability. A descriptive method utilizing qualitative research through unstructured \nquestionnaires, along with a review of secondary data sources, forms the basis of the \nresearch. Thirty enterprises from the Mandalay Region are the primary focus, providing \na detailed understanding of the challenges and opportunities faced by these traditional \nartisans. The study’s findings aim to inform policymakers, stakeholders, and cultural \npractitioners in devising evidence-based strategies that promote the resilience and \nlongevity of these enterprises, ensuring their continued contribution to Myanmar’s \ncultural identity and economic landscape. 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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. Master of Public Administrations (MPA/EMPA)

A Study on the Sustainability of Myanmar’s Ten Traditional Arts and Crafts Enterprises in Mandalay Region ( Wai Yan Kyaw Swar Hein, 2024)

https://meral.edu.mm/records/10510
https://meral.edu.mm/records/10510
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835513ff-82f8-488f-a7fd-27d66c001fcf
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Wai Wai Yan Kyaw Swar Hein, MPA - 70, 21th Batch.pdf (535 KB)
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Title
Title A Study on the Sustainability of Myanmar’s Ten Traditional Arts and Crafts Enterprises in Mandalay Region ( Wai Yan Kyaw Swar Hein, 2024)
Language en
Publication date 2024-09-01
Authors
Wai Yan Kyaw Swar Hein
Description
This study investigates the sustainability of ten traditional arts and crafts
enterprises in the Mandalay Region of Myanmar, collectively known as “Pan Sel Myo”,
including blacksmithing, goldsmithing and silversmithing, bronze casting, stucco work,
woodcarving, masonry, stone carving, turnery, painting, and lacquerware. Mandalay,
as a center of Myanmar's cultural heritage, faces significant challenges in sustaining
these enterprises due to globalization, modernization, and changing consumer
preferences, which threaten both the livelihoods of artisans and the preservation of
cultural traditions. The rapid influx of mass-produced goods and the growing tendency
of younger generations to seek non-traditional career paths contribute to the erosion of
traditional practices and knowledge transmission. These issues have broad implications
for economic development, poverty reduction, and cultural preservation, given that
Mandalay’s heritage is a vital driver of tourism. Despite these pressing concerns, there
is a lack of empirical research specifically addressing the sustainability of traditional
cultural enterprises in Mandalay. This study seeks to fill that gap by examining the
current status of ten traditional arts and crafts enterprises, assessing their awareness and
understanding of government policies, and exploring the factors influencing their
sustainability. A descriptive method utilizing qualitative research through unstructured
questionnaires, along with a review of secondary data sources, forms the basis of the
research. Thirty enterprises from the Mandalay Region are the primary focus, providing
a detailed understanding of the challenges and opportunities faced by these traditional
artisans. The study’s findings aim to inform policymakers, stakeholders, and cultural
practitioners in devising evidence-based strategies that promote the resilience and
longevity of these enterprises, ensuring their continued contribution to Myanmar’s
cultural identity and economic landscape. While the study is limited to these specific
enterprises within Mandalay, it serves as a vital case for understanding the broader
dynamics of cultural sustainability in Myanmar’s traditional arts and crafts sectors. This
thesis is organized into five chapters, covering an introduction, a review of relevant
literature, the presentation of Myanmar's ten traditional arts and crafts, data analysis,
and a conclusion that includes recommendations for future policy and practice.
Thesis/dissertations
Yangon University of Economics
Dr. Cho Cho Thein
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