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Co-operative College, Mandalay
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Cooperative College, Phaunggyi
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Co-operative University, Sagaing
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Co-operative University, Thanlyin
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Dagon University
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Kyaukse University
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Laquarware Technological college
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Mandalay Technological University
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Mandalay University of Distance Education
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Mandalay University of Foreign Languages
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Maubin University
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Mawlamyine University
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Meiktila University
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Mohnyin University
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Myanmar Institute of Information Technology
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Myanmar Maritime University
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National Management Degree College
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Naypyitaw State Academy
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Pathein University
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Sagaing University
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Sagaing University of Education
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Taunggyi University
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Technological University, Hmawbi
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Technological University (Kyaukse)
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Technological University Mandalay
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University of Computer Studies, Mandalay
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University of Computer Studies Maubin
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University of Computer Studies, Meikhtila
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University of Computer Studies Pathein
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University of Computer Studies, Taungoo
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University of Computer Studies, Yangon
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University of Dental Medicine Mandalay
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University of Dental Medicine, Yangon
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University of Information Technology
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University of Mandalay
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University of Medicine 1
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University of Medicine 2
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University of Medicine Mandalay
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University of Myitkyina
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University of Public Health, Yangon
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University of Veterinary Science
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University of Yangon
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West Yangon University
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Yadanabon University
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Yangon Technological University
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Yangon University of Distance Education
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Yangon University of Economics
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Yangon University of Education
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Yangon University of Foreign Languages
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Yezin Agricultural University
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New Index
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Item
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CUSTOMER ATTITUDE TOWARDS LIFE INSURANCE SECTOR (Nwe' Win, 2019)
http://hdl.handle.net/20.500.12678/0000001050
http://hdl.handle.net/20.500.12678/00000010500e4704e5-e8ec-45d1-9e5d-739aebe1692a
cae0b2f9-bccb-4237-883d-a7e236edbb05
Name / File | License | Actions |
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Publication type | ||||||
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Thesis | ||||||
Upload type | ||||||
Other | ||||||
Title | ||||||
Title | CUSTOMER ATTITUDE TOWARDS LIFE INSURANCE SECTOR (Nwe' Win, 2019) | |||||
Language | en | |||||
Publication date | 2019-12-01 | |||||
Authors | ||||||
Nwe' Win | ||||||
Description | ||||||
This is the study on the customer attitude towards Life Insurance sector in Myanmar. The method used in this study is the descriptive method. This study may assist to understand the customer perception, affective, behavioral and beliefs components of attitude towards Insurance Services. Structural questionnaires and simple random sampling method are used in this study. The collected data are identified through the use of 5-point Likert scale rating method in order to find out the level of customer attitude. The result of this study indicates high level of positive attitudes on all 3 components of attitude: affective, cognitive and behavioral. Referring to the analysis data, life insurance companies should focus more on the new products, to provide training to agents and employees for proper knowledge and competence to answer customers’ specific queries and terms and conditions of policy. The respondents prefer to buy the life insurance policy from the company which has good reputation, owned branch network for convenient and efficient. The respondents also choose to buy the policy because they want agents are well informed about the policy, terms and conditions. The respondents like to buy the policy from which company has connectivity with banks. The existing products are being reviewed and modified to attract the customers. Claims compensation process to be smooth and speed up it by reducing some of document/forms requirements. Its need to deliver efficient and prompt customer services. Moreover, life insurance companies should create more products such as universal life insurance policy, annuity policy, superannuation policy, Gratuity policy, Employees’ Deposit Linked Insurance policy and Education Endowment policy. |
||||||
Journal articles | ||||||
Yangon University of Economics | ||||||
Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Prof.Dr.Daw Soe Thu |