{"_buckets": {"deposit": "6c91f5f2-3432-4617-bc19-fee100c809a2"}, "_deposit": {"id": "1041", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1041"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1041", "sets": ["user-yueco"]}, "communities": ["yueco"], "control_number": "1041", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "THE EFFECT OF RELATIONSHIP MARKETING PRACTICES ON CUSTOMER LOYALTY IN PANN THITSAR TEXTILE TRADING CO., LTD", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to investigate the effect of relationship marketing practices on\r relationship quality, which in turn increase customer loyalty towards Pann Thitsar Textile\r Trading Co., Ltd. The datas are collected from 117 wholesale customers of Pann Thitsar\r Textile Trading Co., Ltd. with structured questionnaires. Findings of the study reveal that\r except from expertise of seller, all four of relationship marketing practices: commination,\r service quality, perceived value, customization are key practices to get relationship quality\r in terms of satisfaction, trust and commitment. The analysis confirms the relationship\r marketing practices have the positive and significant effect on relationship quality and\r customer loyalty of the customers in Pann Thitsar Textile Trading Co., Ltd. Relationship\r quality is driving force to maintain customer loyalty towards Pann Thitsar Textile Trading\r Co., Ltd. Relationship quality can be built up through providing good communication, good\r quality of services, perceived benefits, competence of sellers and customized products for\r customer\u2019s unique needs effectively."}]}, "item_1583103108160": {"attribute_name": "Keywords"}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Aye Su Nandar (MBA - 49).pdf", "filesize": [{"value": "930 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 930000.0, "url": {"url": "https://meral.edu.mm/record/1041/files/Aye Su Nandar (MBA - 49).pdf"}, "version_id": "b0f0f2a7-92ac-4b3f-ae8d-72d01c8d894c"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103147082": {"attribute_name": "Conference papaers", "attribute_value_mlt": [{}]}, "item_1583103211336": {"attribute_name": "Books/reports/chapters", "attribute_value_mlt": [{}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_supervisor(s)": []}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Aye Su Nandar (MBA - 49)"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12"}, "item_1583159847033": {"attribute_name": "Identifier", "attribute_value": "https://ecor.yueco.edu.mm/handle/123456789/800"}, "item_title": "THE EFFECT OF RELATIONSHIP MARKETING PRACTICES ON CUSTOMER LOYALTY IN PANN THITSAR TEXTILE TRADING CO., LTD", "item_type_id": "21", "owner": "1", "path": ["1582963436320/1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001041", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1041", "relation": {}, "relation_version_is_last": true, "title": ["THE EFFECT OF RELATIONSHIP MARKETING PRACTICES ON CUSTOMER LOYALTY IN PANN THITSAR TEXTILE TRADING CO., LTD"], "weko_shared_id": -1}