{"_buckets": {"deposit": "48a698bb-5fd9-46b9-ac49-9b9b6c795f7b"}, "_deposit": {"created_by": 20, "id": "10355", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "10355"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00010355", "sets": ["1582963436320"]}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Factors influencing customer satisfaction of AYA Pay Wallet ( Aye Htwe Hlaing, 2024)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The study examines the factors affecting customer satisfaction with AYA Pay, a mobile \nwallet service offered by AYA Bank in Myanmar. The mobile wallet industry has seen \nsignificant growth in recent years, with smartphones becoming more popular and cashless \npayment systems becoming more popular. AYA Pay, a leading digital payment platform in \nMyanmar, is influenced by factors such as perceived usefulness, perceived trust, brand image, \nsecurity system, and service quality. The study found that perceived trust and service quality are \nthe most critical determinants of customer satisfaction. Users value the security and reliability of \ntheir financial transactions, which directly affects their trust in the mobile wallet. The robustness \nof the security system, including encryption, biometric authentication, and AI-driven fraud \ndetection, is crucial for building and maintaining customer trust. Service quality, including \noverall user experience, customer support responsiveness, transaction speed, and the range of \nfeatures offered by AYA Pay, also influence customer satisfaction. The study recommends \nexpanding features, strengthening perceived trust through transparent communication, third\nparty audits, robust customer support, and improving brand image through consistent branding, \ncorporate social responsibility activities, and influencer engagement."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2024-12-10"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Aye Htwe Hlaing, MBF-05, 4th Batch.pdf", "filesize": [{"value": "521 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 521000.0, "url": {"url": "https://meral.edu.mm/record/10355/files/Aye Htwe Hlaing, MBF-05, 4th Batch.pdf"}, "version_id": "98c6d5f3-6374-48e4-a7ab-0029f6a50af0"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Prof, Dr.Thynn Thynn Myint"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Aye Htwe Hlaing"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2024-07-01"}, "item_title": "Factors influencing customer satisfaction of AYA Pay Wallet ( Aye Htwe Hlaing, 2024)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965701379"], "permalink_uri": "https://meral.edu.mm/records/10355", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2024-12-10"}, "publish_date": "2024-12-10", "publish_status": "0", "recid": "10355", "relation": {}, "relation_version_is_last": true, "title": ["Factors influencing customer satisfaction of AYA Pay Wallet ( Aye Htwe Hlaing, 2024)"], "weko_shared_id": -1}