{"_buckets": {"deposit": "e9930e7b-de8c-4278-a7a6-01d0a62ced31"}, "_deposit": {"created_by": 228, "id": "10346", "owner": "228", "owners": [228], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "10346"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00010346"}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "The Use of Figurative Language and Honest Deceptions in the Selected Advertisements of Women’s Health Magazine", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "\"This paper attempts to study the figurative language and honest deceptions used in the\ncosmetics and food \u0026 drinks advertisements by using the theory of Leech (1969). The aim\nof this research is to analyze the use of figurative language and honest deceptions in the\ncosmetics and food \u0026 drinks advertisements to make the products persuasive and\ninformative. The objectives of the research are to explore figurative language and honest\ndeceptions in the selected magazine advertisements, classify them into nine types of figures\nof speech using the theory proposed by Leech (1969), to find out which categories are the\nmost frequently used and which are the least used in the cosmetics and food \u0026 drinks\nadvertisements in Women\u0027s Health Magazine of USA. A total of 20 advertisements are\ncollected from August 2022 to December 2022 in Women\u0027s Health Magazine of USA. The findings show that the most dominant figure of speech in these two groups are hyperbole and the second most frequently is metaphor. These can be reflected that the qualities of commercial communication focus on the customers to gain a powerful attention with the purpose of enhancing tremendous benefits from buying the advertised products. Concerning the results, this research will help the readers to understand the messages as persuasive appeals of advertising elements in order to appear the fantastic pictures in all the customers\u0027 mind eyes.\""}]}, "item_1583103108160": {"attribute_name": "Keywords", "attribute_value_mlt": [{"interim": "\"igurative language,"}, {"interim": "honest deceptions"}, {"interim": "Women’s Health Magazine"}, {"interim": "advertisements\""}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2024-12-10"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "The Use of Figurative Language and Honest Deceptions in the Selected Advertisements of Women’s Health Magazine.pdf", "filesize": [{"value": "337 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 337000.0, "url": {"url": "https://meral.edu.mm/record/10346/files/The Use of Figurative Language and Honest Deceptions in the Selected Advertisements of Women’s Health Magazine.pdf"}, "version_id": "022514a2-5e57-492f-bed8-34f0750c5141"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_issue": "2", "subitem_journal_title": "Yadanabon University Research Journal", "subitem_pages": "30-39", "subitem_volume": "13"}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Khin Myint Htun"}, {"subitem_authors_fullname": "Hnin Yee Aye"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Journal article"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2023-08-01"}, "item_title": "The Use of Figurative Language and Honest Deceptions in the Selected Advertisements of Women’s Health Magazine", "item_type_id": "21", "owner": "228", "path": ["1582963788001", "1582966193982"], "permalink_uri": "https://meral.edu.mm/records/10346", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2024-12-10"}, "publish_date": "2024-12-10", "publish_status": "0", "recid": "10346", "relation": {}, "relation_version_is_last": true, "title": ["The Use of Figurative Language and Honest Deceptions in the Selected Advertisements of Women’s Health Magazine"], "weko_shared_id": -1}