{"_buckets": {"deposit": "86aad698-1b32-46ad-8a93-a62a50c61938"}, "_deposit": {"created_by": 20, "id": "10314", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "10314"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00010314", "sets": ["1582963436320"]}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "“Factors Influencing Consumer  Food Purchase Behavior in Yangon ( Aung Pyi Sone, 2024)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to analyze the factors influencing consumer food purchase \nbehavior at the Wet Market and City Mart Supermarket branch in Sanchaung \nTownship in Yangon. The study used descriptive method to study the factors \ninfluencing consumer food purchase behavior. The study used 385 respondents to get \nthe desired data. The data were analyzed using descriptive analysis, 5-Point Likert \nscale, and Multiple Regression Analysis. The findings show that psychographic, \neconomic, and product factors positively and significantly influence consumer food \npurchase behavior in Yangon. According to the regression analysis, economic factors \nsuch as price sensitivity, income level, and perceived value of food products is the \nmost influencing factors on consumer food purchase behavior, followed by product\nfactors such as quality of food products, packaging, brand loyalty, and psychological \nfactors such as lifestyle, values, attitudes towards food and cultural influences. To \nincrease consumer food purchase behavior, wet markets should be increased by\nloyalty programs, bulk discounts, and collaborations that promote locally sourced, \nseasonal products, and support local products. Supermarkets should give a place for \nlocal small businesses and offer various pricing strategies like time-based discounts \nand value bundles to enhance its appeal to cost-conscious shoppers"}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2024-12-06"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Aung Pyi Sone (EMDevS-4) 18th Batch.pdf", "filesize": [{"value": "902 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 902000.0, "url": {"url": "https://meral.edu.mm/record/10314/files/Aung Pyi Sone (EMDevS-4) 18th Batch.pdf"}, "version_id": "c37bf9d7-ca43-440c-b429-3c547688ded4"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Yin Myo Oo"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Aung Pyi Sone"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2024-10-01"}, "item_title": "“Factors Influencing Consumer  Food Purchase Behavior in Yangon ( Aung Pyi Sone, 2024)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965681303"], "permalink_uri": "https://meral.edu.mm/records/10314", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2024-12-06"}, "publish_date": "2024-12-06", "publish_status": "0", "recid": "10314", "relation": {}, "relation_version_is_last": true, "title": ["“Factors Influencing Consumer  Food Purchase Behavior in Yangon ( Aung Pyi Sone, 2024)"], "weko_shared_id": -1}