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  1. Yangon University of Economics
  2. Master of Business Administrations (MBA/EMBA)

CUSTOMER SATISFACTION AND BEHAVIORAL INTENTION OF SHWE TET LU TEA AND FOOD SHOP

http://hdl.handle.net/20.500.12678/0000001029
http://hdl.handle.net/20.500.12678/0000001029
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7d945a7c-0a1f-4f30-b33c-5179db94a73d
None
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Aung Aung Kyaw Moe (OMBA - 161006).pdf (890 Kb)
Publication type
Thesis
Upload type
Publication
Title
Title CUSTOMER SATISFACTION AND BEHAVIORAL INTENTION OF SHWE TET LU TEA AND FOOD SHOP
Language en
Publication date 2019-12
Authors
Aung Kyaw Moe (OMBA - 161006)
Description
The main objectives of the study are to analyze the factors affecting the customer
satisfaction of Shwe Tet Lu Tea and Food Shop and to determine the effect of customer
satisfaction on behavioral intention at Shwe Tet Lu Tea and Food Shop. The data are
collected from 350 customers of Shwe Tet Lu Tea and Food Shop by using a structured
questionnaire. The findings of the study indicate that all factors – food quality, service
quality, location and physical evidence – except price leads to higher customer satisfaction
at Shwe Tet Lu Tea and Food Shop. The results also show that among factors influencing
customer satisfaction, physical evidence has the highest influence over customer
satisfaction. The results indicate that customer satisfaction have strongly influence on
behavioral intention of customers at Shwe Tet Lu Tea and Food Shop. According to the
analysis, this study recommends that the shop should maintain the food quality and their
physical appearance, and furthermore, the employees should be trained more effectively
and efficiently to enhance customer satisfaction and thereby, promote their behavioral
intention.
Identifier https://ecor.yueco.edu.mm/handle/123456789/780
Journal articles
Yangon University of Economics
Conference papaers
Books/reports/chapters
Thesis/dissertations
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