{"_buckets": {"deposit": "031182e5-981d-4cdb-9b1b-86909f7207d9"}, "_deposit": {"id": "1029", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1029"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1029", "sets": ["user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "1029", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "CUSTOMER SATISFACTION AND BEHAVIORAL INTENTION OF SHWE TET LU TEA AND FOOD SHOP (Aung Kyaw Moe, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The main objectives of the study are to analyze the factors affecting the customer\r satisfaction of Shwe Tet Lu Tea and Food Shop and to determine the effect of customer\r satisfaction on behavioral intention at Shwe Tet Lu Tea and Food Shop. The data are\r collected from 350 customers of Shwe Tet Lu Tea and Food Shop by using a structured\r questionnaire. The findings of the study indicate that all factors – food quality, service\r quality, location and physical evidence – except price leads to higher customer satisfaction\r at Shwe Tet Lu Tea and Food Shop. The results also show that among factors influencing\r customer satisfaction, physical evidence has the highest influence over customer\r satisfaction. The results indicate that customer satisfaction have strongly influence on\r behavioral intention of customers at Shwe Tet Lu Tea and Food Shop. According to the\r analysis, this study recommends that the shop should maintain the food quality and their\r physical appearance, and furthermore, the employees should be trained more effectively\r and efficiently to enhance customer satisfaction and thereby, promote their behavioral\r intention."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Aung Kyaw Moe (OMBA - 161006).pdf", "filesize": [{"value": "890 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 890000.0, "url": {"url": "https://meral.edu.mm/record/1029/files/Aung Kyaw Moe (OMBA - 161006).pdf"}, "version_id": "6df26e52-20a0-449c-b85e-831e1c85dfad"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Sanda Win"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Aung Kyaw Moe"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12-01"}, "item_title": "CUSTOMER SATISFACTION AND BEHAVIORAL INTENTION OF SHWE TET LU TEA AND FOOD SHOP (Aung Kyaw Moe, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001029", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1029", "relation": {}, "relation_version_is_last": true, "title": ["CUSTOMER SATISFACTION AND BEHAVIORAL INTENTION OF SHWE TET LU TEA AND FOOD SHOP (Aung Kyaw Moe, 2019)"], "weko_shared_id": -1}