{"_buckets": {"deposit": "dca3b7e0-9913-40f4-a962-6b37cf5026e5"}, "_deposit": {"id": "1024", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1024"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1024", "sets": ["user-yueco"]}, "communities": ["yueco"], "control_number": "1024", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "DETERMINANTS OF CUSTOMER SATISFACTION TOWARDS BROADBAND SERVICE IN YANGON", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The purpose of this study is to explore customer satisfaction towards broadband\r service in Yangon. The influence of service quality on customer satisfaction and the\r relationship between customer satisfaction and their loyalty on broadband service are\r examined in this study. According to the results of the study, customers are not satisfied\r with Broadband service in Yangon and this fact can be contributed by the low scores of\r customer perception on reliability, responsiveness and empathy dimensions of service\r quality. The result of the study highlights that tangible, reliability and empathy\r dimensions of service quality are main influencing factors on customer satisfaction. The\r study also shows that customer satisfaction on equitable service, ample service and\r progressive services have mainly affected their loyalty. In order to improve customer\r satisfaction, the provider needs to use good quality materials and equipment, provide the\r promised service and pay attention to the needs and wants of the users. To maintain the\r current users, the provider should offer consistent internet speed, set fair price for the\r service, offer variety of Internet service and always try to improve all quality dimensions\r of Broadband services."}]}, "item_1583103108160": {"attribute_name": "Keywords"}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Chue Cherry That (MBA - 74).pdf", "filesize": [{"value": "973 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 973000.0, "url": {"url": "https://meral.edu.mm/record/1024/files/Chue Cherry That (MBA - 74).pdf"}, "version_id": "95ae50bb-7ccf-4f8f-82da-8a1541b18930"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103147082": {"attribute_name": "Conference papaers", "attribute_value_mlt": [{}]}, "item_1583103211336": {"attribute_name": "Books/reports/chapters", "attribute_value_mlt": [{}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_supervisor(s)": []}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Chue Cherry That (MBA - 74)"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12"}, "item_1583159847033": {"attribute_name": "Identifier", "attribute_value": "https://ecor.yueco.edu.mm/handle/123456789/804"}, "item_title": "DETERMINANTS OF CUSTOMER SATISFACTION TOWARDS BROADBAND SERVICE IN YANGON", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001024", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1024", "relation": {}, "relation_version_is_last": true, "title": ["DETERMINANTS OF CUSTOMER SATISFACTION TOWARDS BROADBAND SERVICE IN YANGON"], "weko_shared_id": -1}