{"_buckets": {"deposit": "1655665e-9d1a-43c2-9b31-6384aa6f68aa"}, "_deposit": {"id": "1021", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1021"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1021", "sets": ["1582963436320", "user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "1021", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "EFFECT OF SOCIAL MEDIA USAGE ON ORGANIZATIONAL PERFORMANCE OF SELECTED PRIVATE BANKS OF MYANMAR (Kyaw Ko Ko, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study was focused on the analysis of effect of social media usage on performance of the selected banks in Myanmar. There are selectively three local banks to analyze the effect of social media usage. They are KBZ Bank, CB Bank, and Yoma Bank. The main objectives of the study are to identify the use of social media usage of selected banks in Myanmar and to analyze the effects of social media usage on performance of the selected banks in Myanmar. The analysis of the study was based on descriptive and analytical methods with both primary and secondary data. The primary data was collected with sampling method from 90 respondents through Likert scale questionnaires, structured with four influencing factors and their impact on organizational performance of the selected banks. The respondents are from KBZ, CB, and Yoma Banks, who are at the levels of Senior Management, Middle-level Management, and Executives. 30 respondents from each bank were participated in the study and the surveyed data was calculated with SPSS version 22 and resulted mean values, standard deviation, correlation coefficient, and regression analysis were applied for the analysis of the study. The study was observed that the use of social media for cost effectiveness is the strongest influencing factor for the banks. It was also found that the use of social media enhances organizational performance of the three selected banks. The study was suggested that banks should focus more on customer relationship and services in the use of social media and maintain the bank’s reputation."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Kyaw Ko Ko (MBF - 34).pdf", "filesize": [{"value": "690 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 690000.0, "url": {"url": "https://meral.edu.mm/record/1021/files/Kyaw Ko Ko (MBF - 34).pdf"}, "version_id": "2bf4ffd2-1a63-4d9b-af7d-84e7e208bbe8"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Daw Khin Nwe Ohn"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Kyaw Ko Ko"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12-01"}, "item_title": "EFFECT OF SOCIAL MEDIA USAGE ON ORGANIZATIONAL PERFORMANCE OF SELECTED PRIVATE BANKS OF MYANMAR (Kyaw Ko Ko, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582963436320", "1582965701379"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001021", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1021", "relation": {}, "relation_version_is_last": true, "title": ["EFFECT OF SOCIAL MEDIA USAGE ON ORGANIZATIONAL PERFORMANCE OF SELECTED PRIVATE BANKS OF MYANMAR (Kyaw Ko Ko, 2019)"], "weko_shared_id": -1}