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  1. Yangon University of Economics
  2. Master of Banking and Finance (MBF/EMBF)

CUSTOMER PERCEPTION ON AGENT BANKING SERVICES OF CB BANK (A CASE STUDY OF PALAW TOWNSHIP

http://hdl.handle.net/20.500.12678/0000001020
http://hdl.handle.net/20.500.12678/0000001020
c6649dd3-ecb9-43c8-a7c4-969c855c0ced
228d1fc5-6b01-4834-8359-81dee19d133f
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Aung Aung Ye Htut (MBF - 2).pdf (611 Kb)
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Title
Title CUSTOMER PERCEPTION ON AGENT BANKING SERVICES OF CB BANK (A CASE STUDY OF PALAW TOWNSHIP
Language en
Publication date 2019-12
Authors
Aung Ye Htut (MBF - 2)
Description
This study focuses on how customer perceive on the CB Agent Banking Services that determine their international use of this services. The objectives of the study are to identify the agent banking services of CB Bank and to examine the customer perception on the agent services of the CB Bank. Descriptive method and both primary data and secondary data are used in this study. Current total number of CB agents countrywide is more than 2039 in April, 2019. The study only chose 9 agents which is the fifty percent of the total agent in related area in Tanintharyi. The 100 sampled customers out of 180 regular customers of the 9 Agents were chosen randomly selected and the results were analysed and discussed in order to assess the customer perception on CB Agent Banking on four dimensions as cost, convenience, agent quality and reliability. The study found that the mean values for all independents seem strongly agree. Among these variables, customers were agreed that the service charges were reasonable and customer’s required information in free of charges. As these conditions, customers were satisfied on cost of CB agent banking services. Relating with the agent quality, there is a positive impact on using agent banking services in the study. This show that the customer was believed the agent quality. CB Bank have to raise the convenience by doing the agent locations and campaigns for its agent banking products. And also, the agent wanted to made the transaction time more quickly and to make the customer easy to understand the agent banking services.
Identifier https://ecor.yueco.edu.mm/handle/123456789/438
Journal articles
Yangon University of Economics
Conference papaers
Books/reports/chapters
Thesis/dissertations
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