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  1. Naypyitaw State Academy
  2. Management Studies Department

Shared Value Creation of Myanmar Business Executives

https://meral.edu.mm/records/9948
https://meral.edu.mm/records/9948
eea99344-924e-45c8-b91f-c532e0467f73
ac3cde67-b84d-40f4-bc02-be64e9fbac92
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Shared Shared Value Creation of Myanmar Business Executives.pdf (106 KB)
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Publication type
Journal article
Upload type
Publication
Title
Title Shared Value Creation of Myanmar Business Executives
Language en
Publication date 2023-02-28
Authors
Nu Nu Lwin
Description
ABSTRACT : This paper aims to examine the extent of shared value creation in Myanmar businesses and to determine the effects of innovative work behavior and organization culture on shared value creation of Myanmar business executives. The study is conducted based on the students of Executive Master of Business Administration (EMBA) programme. The results of the study prove the shared value creation of Myanmar businesses executives. Among innovative work behavior, the behavior at organization level have a significant direct effect on shared value creation. Regarding organization culture, collectivism, masculinity, and long-term orientation are influencing cultural dimensions on shared value creation. The study recommends that Myanmar business executives can reinforce the shared value creation practices by nurturing relevant innovative work behaviors in different levels and acculturation of desirable culture dimensions in the organization. Thus, they can provide benefits for the society and at the same time, strengthen the organizational competitiveness and long-term survival of their businesses.
Keywords
Creating shared value, innovative work behavior, organization culture, corporate social responsibility, social innovation
Journal articles
1
The Myanmar Journal
12-23
10
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