{"created":"2024-09-13T09:30:03.704881+00:00","id":9824,"links":{},"metadata":{"_buckets":{"deposit":"3fc3898e-e950-4960-92f6-db02ba82b4c9"},"_deposit":{"created_by":20,"id":"9824","owner":"20","owners":[20],"owners_ext":{"displayname":"","email":"minmoe37aung@gmail.com","username":""},"pid":{"revision_id":0,"type":"depid","value":"9824"},"status":"published"},"_oai":{"id":"oai:meral.edu.mm:recid/00009824","sets":["1582963436320:1698989833663"]},"author_link":[],"item_1583103067471":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_1551255647225":"Factors Influencing Customer Satisfaction and Loyalty at Onthego Software Lab  Company (Khin Myint Aung, 2024)","subitem_1551255648112":"en"}]},"item_1583103085720":{"attribute_name":"Description","attribute_value_mlt":[{"interim":"This study aims to identify the factors influencing customer satisfaction and analyze how customer satisfaction impacts customer loyalty at OnTheGo Software Lab Company. Quantitative research method was applied in this study. Data were collected from a customer survey of 316 respondents across 50 distribution companies, along with secondary data from literature and company records. Descriptive statistics and regression analysis were used to analyse the factors influencing customer satisfaction and the effects of customer satisfaction on customer loyalty. The five factors considered are agility, accessibility, reliability, data security, and responsiveness. Regression results indicated four factors excluding responsiveness affect positively and statistically significant customer satisfaction of the company. Moreover, customer satisfaction affects the customer loyalty. Among the four influencing factors, agility has the highly influence on customer satisfaction, followed by accessibility, data security, and reliability. The study recommends that OnTheGo Software Lab Company should focus on improving its customer services continuously to enhance customer satisfaction, which will strengthen customer loyalty and maintain long-term success in Myanmar's competitive software market."}]},"item_1583103120197":{"attribute_name":"Files","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2024-09-13"}],"displaytype":"preview","filename":"Khin Myint Aung - MMM14 - 2nd Batch.pdf","filesize":[{"value":"412 KB"}],"format":"application/pdf","licensetype":"license_0","url":{"url":"https://meral.edu.mm/record/9824/files/Khin Myint Aung - MMM14 - 2nd Batch.pdf"},"version_id":"c8971bdf-bac2-4ed1-ba20-c0056c4258df"}]},"item_1583103233624":{"attribute_name":"Thesis/dissertations","attribute_value_mlt":[{"subitem_awarding_university":"Yangon University of Economics","subitem_supervisor(s)":[{"subitem_supervisor":"Prof. Dr. Tin Tin Htwe"}]}]},"item_1583105942107":{"attribute_name":"Authors","attribute_value_mlt":[{"subitem_authors":[{"subitem_authors_fullname":"Khin Myint Aung"}]}]},"item_1583108359239":{"attribute_name":"Upload type","attribute_value_mlt":[{"interim":"Other"}]},"item_1583108428133":{"attribute_name":"Publication type","attribute_value_mlt":[{"interim":"Thesis"}]},"item_1583159729339":{"attribute_name":"Publication date","attribute_value":"2024-06-01"},"item_title":"Factors Influencing Customer Satisfaction and Loyalty at Onthego Software Lab  Company (Khin Myint Aung, 2024)","item_type_id":"21","owner":"20","path":["1698989833663"],"publish_date":"2024-09-13","publish_status":"0","recid":"9824","relation_version_is_last":true,"title":["Factors Influencing Customer Satisfaction and Loyalty at Onthego Software Lab  Company (Khin Myint Aung, 2024)"],"weko_creator_id":"20","weko_shared_id":-1},"updated":"2024-09-13T09:35:53.824014+00:00"}