MERAL Myanmar Education Research and Learning Portal
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User Adoption and User Satisfaction of AYA Digital Bill Payment Services (Nilar Phay, 2024)
https://meral.edu.mm/records/9793
https://meral.edu.mm/records/979367908a2a-9799-49f0-a4fa-184214133c77
d7747ebf-ffce-40c5-ae36-4caba4fb1496
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Ni Lar Phay, MBF-42, 4th Batch.pdf (706 KB)
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Title | ||||||
Title | User Adoption and User Satisfaction of AYA Digital Bill Payment Services (Nilar Phay, 2024) | |||||
Language | en | |||||
Publication date | 2024-06-01 | |||||
Authors | ||||||
Nilar Phay | ||||||
Description | ||||||
The study's objectives are to assess the impact of AYA Bank's digital bill payment services on user satisfaction and adoption among its digital bill payment customers in Yangon and analyze the factors influencing user acceptance of the bank's digital bill payment services. This study examines the essentials that influence users' acceptance of digital bill payment service, ease of use, speed transaction, reliability, security and trust. The study revealed that while speed of transaction, security and trust, and ease of use significantly influence user adoption of digital bill payment services, reliability does not have a significant impact. The study found that benefits significantly influence user adoption of digital bill payment services. It recommends AYA Bank ensure clear instructions and helpful content, and work with programmers to assess core and additional advantages for customer. To increase utilization rates, marketers must have a thorough understanding of customer wants. |
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Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Dr. May Su Myat Htway Aung |