{"created":"2024-09-09T06:33:02.644088+00:00","id":9780,"links":{},"metadata":{"_buckets":{"deposit":"c34df937-a13d-4d44-8091-3835b020460b"},"_deposit":{"created_by":20,"id":"9780","owner":"20","owners":[20],"owners_ext":{"displayname":"","email":"minmoe37aung@gmail.com","username":""},"pid":{"revision_id":0,"type":"depid","value":"9780"},"status":"published"},"_oai":{"id":"oai:meral.edu.mm:recid/00009780","sets":["1582963436320","1582963436320:1582965701379"]},"author_link":[],"control_number":"9780","item_1583103067471":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_1551255647225":"Mobile Wallet Adoption and Continuous Use in Generation Z in Yangon  ( Kyaw Win Thein, 2024)","subitem_1551255648112":"en"}]},"item_1583103085720":{"attribute_name":"Description","attribute_value_mlt":[{"interim":"The main objectives of this study are to analyze the factors influencing mobile wallet adoption and to investigate the relationship between adoption and continuous use in generation Z in Yangon. The study focuses on key factors such as perceived usefulness, perceived ease of use, perceived risk, social influence, trust, and marketing activity. Data for this study was collected through both primary and secondary sources. The primary data was obtained via a questionnaire survey conducted with 115 respondents, selected using random sampling. Descriptive statistics and Multiple Linear Regression analysis were used to analyze the data. The results show that perceived usefulness, perceived ease of use, perceived risk, social influence, trust, marketing activity are significant on mobile wallet adoption. The findings also reveal that the relationship between adoption and continuous use of mobile wallet is also strongly significant. This highlights the critical role of initial adoption in ensuring continuous use of mobile wallet. Based on these findings, it is recommended that mobile wallet providers focus on enhancing user experience, building trust, and implementing effective marketing strategies to increase adoption and continuous use among Generation Z in Yangon. Additionally, reducing risk and improving the functionality of mobile wallet are essential to meet the needs of this tech-savvy generation. According to the study, adoption is the primary factor that drives continuous use, which highlights the need for focused efforts to encourage adoption. This study provides valuable insights for mobile wallet providers, researchers, and policymakers aiming to understand and enhance mobile wallet use among young consumers in Yangon."}]},"item_1583103120197":{"attribute_name":"Files","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2024-09-09"}],"displaytype":"preview","filename":"Kyaw Win Thein,MBFII_27_3rd.pdf","filesize":[{"value":"779 KB"}],"format":"application/pdf","licensetype":"license_0","mimetype":"application/pdf","url":{"url":"https://meral.edu.mm/record/9780/files/Kyaw Win Thein,MBFII_27_3rd.pdf"},"version_id":"206fdafd-3e70-4970-9269-8ad2aba7bfad"}]},"item_1583103233624":{"attribute_name":"Thesis/dissertations","attribute_value_mlt":[{"subitem_awarding_university":"Yangon University of Economics","subitem_supervisor(s)":[{"subitem_supervisor":"Dr. Phu Pwint Nyo Win Aung"}]}]},"item_1583105942107":{"attribute_name":"Authors","attribute_value_mlt":[{"subitem_authors":[{"subitem_authors_fullname":"Kyaw Win Thein"}]}]},"item_1583108359239":{"attribute_name":"Upload type","attribute_value_mlt":[{"interim":"Other"}]},"item_1583108428133":{"attribute_name":"Publication type","attribute_value_mlt":[{"interim":"Thesis"}]},"item_1583159729339":{"attribute_name":"Publication date","attribute_value":"2024-06-01"},"item_title":"Mobile Wallet Adoption and Continuous Use in Generation Z in Yangon  ( Kyaw Win Thein, 2024)","item_type_id":"21","owner":"20","path":["1582963436320","1582965701379"],"publish_date":"2024-09-09","publish_status":"0","recid":"9780","relation_version_is_last":true,"title":["Mobile Wallet Adoption and Continuous Use in Generation Z in Yangon  ( Kyaw Win Thein, 2024)"],"weko_creator_id":"20","weko_shared_id":-1},"updated":"2024-09-09T06:41:15.980238+00:00"}