{"created":"2024-08-13T07:54:17.205493+00:00","id":9730,"links":{},"metadata":{"_buckets":{"deposit":"202f0fd2-31f8-4481-a284-27f5046c5e0e"},"_deposit":{"created_by":20,"id":"9730","owner":"20","owners":[20],"owners_ext":{"displayname":"","email":"minmoe37aung@gmail.com","username":""},"pid":{"revision_id":0,"type":"depid","value":"9730"},"status":"published"},"_oai":{"id":"oai:meral.edu.mm:recid/00009730","sets":["1582963436320","1582963436320:1698989833663"]},"author_link":[],"item_1583103067471":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_1551255647225":"Customer Satisfaction And Customer Loyalty Towards Photography Services in Yangon( Htut Khaung Oo, 2024)","subitem_1551255648112":"en"}]},"item_1583103085720":{"attribute_name":"Description","attribute_value_mlt":[{"interim":"The objective of this investigation is to investigate the factors that influence\ncustomer satisfaction and to evaluate the impact of customer satisfaction on consumer\nloyalty toward photography services in Yangon. Independent variables, which are\ninfluencing factors in this study, include tangibility, price, promotion, staff competence,\ntrust, responsiveness, and process. The research methods employed were descriptive and\nquantitative. The data utilized was both primary and secondary. Application of the Cochran\n(1977) sampling formula to an unknown population yielded a sample size of 385 customers.\nThe online survey employs straightforward random sampling to collect a structured\nquestionnaire with a 5-point Likert scale from 385 customers. The application of regression\nanalysis is essential for determining the impact of independent and dependent variables.\nThe research determined that price, staff competence, trust, and process are the only factors\nthat have a statistically significant positive impact on customer satisfaction. Tangibility,\npromotion, and responsiveness did not have a significant effect on customer satisfaction.\nAccording to the regression results, trust is the most effective factor in determining\ncustomer satisfaction, with process, staff competence, and price following in that order.\nThe regression result also suggests that customer contentment has a positive and substantial\nimpact on consumer loyalty toward photography services in Yangon. Based on the findings,\nphotography services in Yangon should protect the confidentiality of photographs of\ncustomers. They should partner with good makeup artists to offer makeup service relevant\nto the skin types and preference of customers. In addition, photography services should\nprovide comprehensive training to employees on all packages and services. Finally,\nphotography services should introduce a flexible payment plan that allows customers to\nmake partial payments."}]},"item_1583103120197":{"attribute_name":"Files","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2024-08-13"}],"displaytype":"preview","filename":"HtutKhaungOo_MMM 11_2nd batch.pdf","filesize":[{"value":"602 KB"}],"format":"application/pdf","licensetype":"license_0","url":{"url":"https://meral.edu.mm/record/9730/files/HtutKhaungOo_MMM 11_2nd batch.pdf"},"version_id":"527f0bb1-ee78-42e9-a7ad-1dda39d04958"}]},"item_1583103233624":{"attribute_name":"Thesis/dissertations","attribute_value_mlt":[{"subitem_awarding_university":"Yangon University of Economics","subitem_supervisor(s)":[{"subitem_supervisor":"Prof. Dr. May Su Myat Htway Aung"}]}]},"item_1583105942107":{"attribute_name":"Authors","attribute_value_mlt":[{"subitem_authors":[{"subitem_authors_fullname":"Htut Khaung Oo"}]}]},"item_1583108359239":{"attribute_name":"Upload type","attribute_value_mlt":[{"interim":"Other"}]},"item_1583108428133":{"attribute_name":"Publication type","attribute_value_mlt":[{"interim":"Thesis"}]},"item_1583159729339":{"attribute_name":"Publication date","attribute_value":"2024-06-01"},"item_title":"Customer Satisfaction And Customer Loyalty Towards Photography Services in Yangon( Htut Khaung Oo, 2024)","item_type_id":"21","owner":"20","path":["1582963436320","1698989833663"],"publish_date":"2024-08-13","publish_status":"0","recid":"9730","relation_version_is_last":true,"title":["Customer Satisfaction And Customer Loyalty Towards Photography Services in Yangon( Htut Khaung Oo, 2024)"],"weko_creator_id":"20","weko_shared_id":-1},"updated":"2024-08-13T07:58:53.679560+00:00"}