{"created":"2024-08-13T05:19:39.801976+00:00","id":9718,"links":{},"metadata":{"_buckets":{"deposit":"4420a27f-56b0-4d3b-a191-37301a0f146d"},"_deposit":{"created_by":20,"id":"9718","owner":"20","owners":[20],"owners_ext":{"displayname":"","email":"minmoe37aung@gmail.com","username":""},"pid":{"revision_id":0,"type":"depid","value":"9718"},"status":"published"},"_oai":{"id":"oai:meral.edu.mm:recid/00009718","sets":["1582963436320","1582963436320:1698989833663"]},"author_link":[],"item_1583103067471":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_1551255647225":"Experiential Marketing Practices, Customer Satisfaction and Loyalty Towards Shan Yoe Yar Restaurant (San Mya Thidar , 2024)","subitem_1551255648112":"en"}]},"item_1583103085720":{"attribute_name":"Description","attribute_value_mlt":[{"interim":"This study investigates the experiential marketing practices offered by Shan Yoe Yar \nRestaurant to enhance customer satisfaction and customer loyalty.  This study uses both primary \nand secondary data. Primary data are collected from 176 sample respondents by using google \nsurvey form through online. Respondents are selected by using simple random sampling method. \nSecondary data are gathered from text books, Internet websites and previous research papers. \nDescriptive statistics and regression analysis are used for quantitative research method. Customers \nhave high perception on experiential marketing practices. According to multiple regression, the \nstudy found that the independent variables of experiential marketing practices except think \nexperience have a positive effect on customer satisfaction. The most positive significant factor is \nrelate experience, followed by sense experience, act experience, feel experience and think \nexperience. The study also found that customer satisfaction has a strongly positive significant \neffect on customer loyalty. Customers who were satisfied with their experience at Shan Yoe Yar \nRestaurant were more likely to return and recommend the restaurant to others. This study suggests \nthat restaurant should collect regularly and analyze customer feedback which can provide valuable \ninsights to identify areas for improvement and tailor offerings to evolving customer preferences. \nBy focusing on the experiential marketing practices that are most important to customers, \nrestaurants can create a valuable customer experience that keeps customers coming back for more."}]},"item_1583103120197":{"attribute_name":"Files","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2024-08-12"}],"displaytype":"preview","filename":"San Mya Thidar, MMM-027, 2nd Batch.pdf","filesize":[{"value":"662 KB"}],"format":"application/pdf","licensetype":"license_0","url":{"url":"https://meral.edu.mm/record/9718/files/San Mya Thidar, MMM-027, 2nd Batch.pdf"},"version_id":"225d033c-eef7-4a34-9e36-d839b55f54f4"}]},"item_1583103233624":{"attribute_name":"Thesis/dissertations","attribute_value_mlt":[{"subitem_awarding_university":"Yangon University of Economics","subitem_supervisor(s)":[{"subitem_supervisor":"Prof. Dr. Thynn Thynn Myint"}]}]},"item_1583105942107":{"attribute_name":"Authors","attribute_value_mlt":[{"subitem_authors":[{"subitem_authors_fullname":"San Mya Thidar"}]}]},"item_1583108359239":{"attribute_name":"Upload type","attribute_value_mlt":[{"interim":"Other"}]},"item_1583108428133":{"attribute_name":"Publication type","attribute_value_mlt":[{"interim":"Thesis"}]},"item_1583159729339":{"attribute_name":"Publication date","attribute_value":"2024-06-01"},"item_title":"Experiential Marketing Practices, Customer Satisfaction and Loyalty Towards Shan Yoe Yar Restaurant (San Mya Thidar , 2024)","item_type_id":"21","owner":"20","path":["1582963436320","1698989833663"],"publish_date":"2024-08-13","publish_status":"0","recid":"9718","relation_version_is_last":true,"title":["Experiential Marketing Practices, Customer Satisfaction and Loyalty Towards Shan Yoe Yar Restaurant (San Mya Thidar , 2024)"],"weko_creator_id":"20","weko_shared_id":-1},"updated":"2024-08-13T05:24:31.373971+00:00"}