{"created":"2024-08-02T06:06:31.554162+00:00","id":9691,"links":{},"metadata":{"_buckets":{"deposit":"7a3b5e13-3866-43bb-adf6-c59f57e087f6"},"_deposit":{"created_by":20,"id":"9691","owner":"20","owners":[20],"owners_ext":{"displayname":"","email":"minmoe37aung@gmail.com","username":""},"pid":{"revision_id":0,"type":"depid","value":"9691"},"status":"published"},"_oai":{"id":"oai:meral.edu.mm:recid/00009691","sets":["1582963436320","1582963436320:1582965660463"]},"author_link":[],"item_1583103067471":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_1551255647225":"Factors Affecting Purchase Behavior towards Green Products Among MSESI Students (Thet Paing Soe, 2024)","subitem_1551255648112":"en"}]},"item_1583103085720":{"attribute_name":"Description","attribute_value_mlt":[{"interim":"The objectives of the study are to analyze the effect of environmental consciousness and environmental knowledge on the environmental attitude of MSESI students, to analyze the effect of environmental attitude on the purchase intention towards green products of MSESI students and to analyze the effect of green purchase intention on green purchase behavior of MSESI students. The study used both primary and secondary data. In this study, 52 students out of 82 MSESI students were selected using simple random sampling method and the sample size was calculated with the Raosoft sample size calculator. The primary data are collected using a structured questionnaire. Secondary data are gathered from academic journals, academic websites, and research papers. This study focuses on environmental consciousness, environmental knowledge, environmental attitude, green purchase intention, and green purchase behavior. Both descriptive statistics and regression analysis are used to analyze the data. According to multiple regression, the study found that environmental consciousness has significant and positive effects on environmental attitude. Moreover, the study found that environmental attitude has a positive and significant effect on green purchase intention and green purchase intention has a positive significant effect on green purchase behavior. Environmental awareness should be attained and green products should be promoted to increase public awareness. The manufacturers of green products should attain environmental awareness and promote their green products to be aware of people."}]},"item_1583103120197":{"attribute_name":"Files","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2024-08-02"}],"displaytype":"preview","filename":"Thet Paing Soe, MBA II - 36, MBA 26th Batch.pdf","filesize":[{"value":"569 KB"}],"format":"application/pdf","licensetype":"license_0","url":{"url":"https://meral.edu.mm/record/9691/files/Thet Paing Soe, MBA II - 36, MBA 26th Batch.pdf"},"version_id":"1aad9718-81e3-43fc-bb7b-9552865ef0b5"}]},"item_1583103233624":{"attribute_name":"Thesis/dissertations","attribute_value_mlt":[{"subitem_awarding_university":"Yangon University of Economics","subitem_supervisor(s)":[{"subitem_supervisor":"Dr. Kay Thi Soe"}]}]},"item_1583105942107":{"attribute_name":"Authors","attribute_value_mlt":[{"subitem_authors":[{"subitem_authors_fullname":"Thet Paing Soe"}]}]},"item_1583108359239":{"attribute_name":"Upload type","attribute_value_mlt":[{"interim":"Other"}]},"item_1583108428133":{"attribute_name":"Publication type","attribute_value_mlt":[{"interim":"Thesis"}]},"item_1583159729339":{"attribute_name":"Publication date","attribute_value":"2024-06-01"},"item_title":"Factors Affecting Purchase Behavior towards Green Products Among MSESI Students (Thet Paing Soe, 2024)","item_type_id":"21","owner":"20","path":["1582963436320","1582965660463"],"publish_date":"2024-08-02","publish_status":"0","recid":"9691","relation_version_is_last":true,"title":["Factors Affecting Purchase Behavior towards Green Products Among MSESI Students (Thet Paing Soe, 2024)"],"weko_creator_id":"20","weko_shared_id":-1},"updated":"2024-08-02T06:09:35.105877+00:00"}