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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. Master of Business Administrations (MBA/EMBA)

The Effect of Store Attributes on Customer Satisfaction and Repurchase Intention of Makro Myanmar in Yangon (Naing Nanda , 2024)

https://meral.edu.mm/records/9663
https://meral.edu.mm/records/9663
22e6b155-94d0-408d-b716-8615557f6610
7e78a769-1ac2-47c2-a045-80406f19ad17
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Naing Naing Nanda, EMBA-54, 19th Batch (Online), (13-5-2024).pdf (471 KB)
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Title
Title The Effect of Store Attributes on Customer Satisfaction and Repurchase Intention of Makro Myanmar in Yangon (Naing Nanda , 2024)
Language en
Publication date 2024-05-01
Authors
Naing Nanda,2024
Description
This study aims to examine the effects of store attributes on customer satisfaction
and to analyze the effects of customer satisfaction on repurchase intention of Makro
Myanmar in Yangon. By using Raosoft sample size calculator, the sample size of the study
is 377. Primary data are collected from 377 respondents in Makro Myanmar Yangon using
structured questionnaire with five-point Likert scales. The respondents are selected by
using systematic sampling method. For data collection method, personal interview to every
third customer coming to Makro. Both descriptive method and linear regression method
are used in this study. Secondary data are collected from previous studies text books and
official website of Makro Myanmar. Findings highlight that all factors product related
attributes, service quality related attributes and store related attributes have a positive and
significant effect on customer satisfaction. The result also shows that customer satisfaction
has a positive and significant effect on customers repurchase intention. Based on the
analysis, this study recommends that Marko Myanmar should emphasize and make
improvement in store related attributes more for its customer.
Thesis/dissertations
Yangon University of Economics
Dr. May Win Kyaw
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