MERAL Myanmar Education Research and Learning Portal
Item
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The Effect of Store Attributes on Customer Satisfaction and Repurchase Intention of Makro Myanmar in Yangon (Naing Nanda , 2024)
https://meral.edu.mm/records/9663
https://meral.edu.mm/records/966322e6b155-94d0-408d-b716-8615557f6610
7e78a769-1ac2-47c2-a045-80406f19ad17
| Name / File | License | Actions |
|---|---|---|
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| Title | ||||||
|---|---|---|---|---|---|---|
| Title | The Effect of Store Attributes on Customer Satisfaction and Repurchase Intention of Makro Myanmar in Yangon (Naing Nanda , 2024) | |||||
| Language | en | |||||
| Publication date | 2024-05-01 | |||||
| Authors | ||||||
| Naing Nanda,2024 | ||||||
| Description | ||||||
| This study aims to examine the effects of store attributes on customer satisfaction and to analyze the effects of customer satisfaction on repurchase intention of Makro Myanmar in Yangon. By using Raosoft sample size calculator, the sample size of the study is 377. Primary data are collected from 377 respondents in Makro Myanmar Yangon using structured questionnaire with five-point Likert scales. The respondents are selected by using systematic sampling method. For data collection method, personal interview to every third customer coming to Makro. Both descriptive method and linear regression method are used in this study. Secondary data are collected from previous studies text books and official website of Makro Myanmar. Findings highlight that all factors product related attributes, service quality related attributes and store related attributes have a positive and significant effect on customer satisfaction. The result also shows that customer satisfaction has a positive and significant effect on customers repurchase intention. Based on the analysis, this study recommends that Marko Myanmar should emphasize and make improvement in store related attributes more for its customer. |
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| Thesis/dissertations | ||||||
| Yangon University of Economics | ||||||
| Dr. May Win Kyaw | ||||||