{"created":"2024-07-24T07:33:46.729186+00:00","id":9649,"links":{},"metadata":{"_buckets":{"deposit":"f86e21b3-6ee1-413c-87b0-6d6e5c1e75c0"},"_deposit":{"created_by":20,"id":"9649","owner":"20","owners":[20],"owners_ext":{"displayname":"","email":"minmoe37aung@gmail.com","username":""},"pid":{"revision_id":0,"type":"depid","value":"9649"},"status":"published"},"_oai":{"id":"oai:meral.edu.mm:recid/00009649","sets":["1582963436320","1582963436320:1582965660463"]},"author_link":[],"control_number":"9649","item_1583103067471":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_1551255647225":"The Effect of Service Quality and  Customer Relationship Management on Customer Satisfaction and Revisit Intention  towards Quality Care Aesthetic Clinic (Nang Khin Lay Naung, 2024)","subitem_1551255648112":"en"}]},"item_1583103085720":{"attribute_name":"Description","attribute_value_mlt":[{"interim":"This study focuses on analyzing the effect of service quality and customer \nrelationship management (CRM) on customer satisfaction and revisit intention of Quality \nCare Aesthetic Clinic in Yangon. There are 230 member card holding royal customers in \nthe clinic. A sample size of 145 is determined using Raosoft sample size calculator. \nRespondents are selected by using simple random sampling method. Primary data is \ncollected from 145 royal customers by using structured questionnaires through online \nquestionnaire survey method. The descriptive statistics and regression analysis are \nconducted to analyze the collected data. Results revealed that service quality including \ninterpersonal quality, technical quality, environmental quality and administrative quality \nhave significant effect on customer satisfaction. Moreover, CRM practices which are CRM \norganization, knowledge management and technology-based CRM were found positive \neffect on customer satisfaction. The findings also verified positive effects and significant \nof customer satisfaction on revisit intention among patients. Patients who reported higher \nsatisfaction levels were more likely to revisit the clinic for future treatments highlighting \nthe critical role of customer satisfaction in driving patient loyalty and retention."}]},"item_1583103120197":{"attribute_name":"Files","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2024-07-24"}],"displaytype":"preview","filename":"Nan Khin Lay Naung, EMBA-55, 19th Batch (Online) (13-5-2024).pdf","filesize":[{"value":"610 KB"}],"format":"application/pdf","licensetype":"license_0","mimetype":"application/pdf","url":{"url":"https://meral.edu.mm/record/9649/files/Nan Khin Lay Naung, EMBA-55, 19th Batch (Online) (13-5-2024).pdf"},"version_id":"ad19a3cb-f197-41d2-a632-b8ef21bb3add"}]},"item_1583103233624":{"attribute_name":"Thesis/dissertations","attribute_value_mlt":[{"subitem_awarding_university":"Yangon University of Economics","subitem_supervisor(s)":[{"subitem_supervisor":"Dr. Kay Thi Soe"}]}]},"item_1583105942107":{"attribute_name":"Authors","attribute_value_mlt":[{"subitem_authors":[{"subitem_authors_fullname":"Nang Khin Lay Naung"}]}]},"item_1583108359239":{"attribute_name":"Upload type","attribute_value_mlt":[{"interim":"Other"}]},"item_1583108428133":{"attribute_name":"Publication type","attribute_value_mlt":[{"interim":"Thesis"}]},"item_1583159729339":{"attribute_name":"Publication date","attribute_value":"2024-05-01"},"item_title":"The Effect of Service Quality and  Customer Relationship Management on Customer Satisfaction and Revisit Intention  towards Quality Care Aesthetic Clinic (Nang Khin Lay Naung, 2024)","item_type_id":"21","owner":"20","path":["1582963436320","1582965660463"],"publish_date":"2024-07-24","publish_status":"0","recid":"9649","relation_version_is_last":true,"title":["The Effect of Service Quality and  Customer Relationship Management on Customer Satisfaction and Revisit Intention  towards Quality Care Aesthetic Clinic (Nang Khin Lay Naung, 2024)"],"weko_creator_id":"20","weko_shared_id":-1},"updated":"2024-07-25T08:44:10.277808+00:00"}