{"created":"2024-07-23T08:10:45.147052+00:00","id":9625,"links":{},"metadata":{"_buckets":{"deposit":"8830ca93-9c3e-4c61-af03-eeabff386a84"},"_deposit":{"created_by":20,"id":"9625","owner":"20","owners":[20],"owners_ext":{"displayname":"","email":"minmoe37aung@gmail.com","username":""},"pid":{"revision_id":0,"type":"depid","value":"9625"},"status":"published"},"_oai":{"id":"oai:meral.edu.mm:recid/00009625","sets":["1582963436320","1582963436320:1582965660463"]},"author_link":[],"control_number":"9625","item_1583103067471":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_1551255647225":"The Effect of Dining Experiences on  Customer Satisfaction and Loyalty Towards SKY Restaurant (Nay Htet, 2024)","subitem_1551255648112":"en"}]},"item_1583103085720":{"attribute_name":"Description","attribute_value_mlt":[{"interim":"This study investigates the dining experiences offered by SKY Restaurant to \nenhance customer satisfaction and customer loyalty. This study uses both primary and \nsecondary data. There are 322 loyal customers who used member cards of SKY \nRestaurant. By using Raosoft Sample Size Calculator, there are 176 respondents as \nthe sample size for the study. Respondents are selected by using simple random \nsampling method. Primary data are collected by using google form through online. \nSecondary data are gathered from text books, internet websites and previous research \npapers. Descriptive statistics and regression analysis are used to analyze the data. \nAccording to multiple regression, cleanliness and hygiene, flavor of food and drink, \nservice quality, reasonable price are positive and significant effect on customer \nsatisfaction. Restaurant atmosphere does not significant effect on customer \nsatisfaction. The study also found that customer satisfaction is positive and significant \neffect on customer loyalty. Customers who are satisfied with their dining experience \nat SKY Restaurant are more likely to return and recommend the restaurant to others. \nThis study suggests that restaurant should collect regularly and analyze customer \nfeedback which can provide valuable insights to identify areas for improvement and \ntailor offerings to evolving customer preferences."}]},"item_1583103120197":{"attribute_name":"Files","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2024-07-23"}],"displaytype":"preview","filename":"HTET THUYA PE@NAY HTET, OEMBA II - 15, EMBA 19th Batch(Online).pdf","filesize":[{"value":"454 KB"}],"format":"application/pdf","licensetype":"license_0","mimetype":"application/pdf","url":{"url":"https://meral.edu.mm/record/9625/files/HTET THUYA PE@NAY HTET, OEMBA II - 15, EMBA 19th Batch(Online).pdf"},"version_id":"eb3e126e-b638-4ae8-a2e3-f5bd24a11895"}]},"item_1583103233624":{"attribute_name":"Thesis/dissertations","attribute_value_mlt":[{"subitem_awarding_university":"Yangon University of Economics","subitem_supervisor(s)":[{"subitem_supervisor":"Prof.Dr. Than Thu Zar"}]}]},"item_1583105942107":{"attribute_name":"Authors","attribute_value_mlt":[{"subitem_authors":[{"subitem_authors_fullname":"Nay Htet"}]}]},"item_1583108359239":{"attribute_name":"Upload type","attribute_value_mlt":[{"interim":"Other"}]},"item_1583108428133":{"attribute_name":"Publication type","attribute_value_mlt":[{"interim":"Thesis"}]},"item_1583159729339":{"attribute_name":"Publication date","attribute_value":"2024-03-01"},"item_title":"The Effect of Dining Experiences on  Customer Satisfaction and Loyalty Towards SKY Restaurant (Nay Htet, 2024)","item_type_id":"21","owner":"20","path":["1582963436320","1582965660463"],"publish_date":"2024-07-23","publish_status":"0","recid":"9625","relation_version_is_last":true,"title":["The Effect of Dining Experiences on  Customer Satisfaction and Loyalty Towards SKY Restaurant (Nay Htet, 2024)"],"weko_creator_id":"20","weko_shared_id":-1},"updated":"2024-07-25T08:38:12.253536+00:00"}