{"created":"2024-02-21T04:19:34.015887+00:00","id":9316,"links":{},"metadata":{"_buckets":{"deposit":"cee90410-10ef-421e-952f-eef61e96b4a9"},"_deposit":{"created_by":20,"id":"9316","owner":"20","owners":[20],"owners_ext":{"displayname":"","email":"minmoe37aung@gmail.com","username":""},"pid":{"revision_id":0,"type":"depid","value":"9316"},"status":"published"},"_oai":{"id":"oai:meral.edu.mm:recid/00009316","sets":["1582963436320","1582963436320:1707206749823"]},"author_link":[],"item_1583103067471":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_1551255647225":"“The Impact of Store  Atmosphere on Customer Purchase Intention of Black Canyon Coffee(May Zon Moe Oo, 2020)","subitem_1551255648112":"en"}]},"item_1583103085720":{"attribute_name":"Description","attribute_value_mlt":[{"interim":"This study was conducted with the objective of learning the effect of store \natmosphere on customer purchase intention in Black Canyon Coffee. This study \nemployed quantitative research methods with survey questions. It attempts to analyze \nthe effect of the store atmosphere on customer purchase intention by applying S-O-R \nmodel. Primary data was mainly collected from 385 customers who consumed at \nBlack Canyon Coffee with Five-Point Liket Scale to analyze the effect of store \natmosphere on customer purchase intention. Secondary data was acquired from the \nrelevant books, articles, journals and internet websites. This collected primary data \nwas analyzed conducting means and regression analysis. Mostly are employed \nworkers and student and they visit to shop at 1-2 times in a week. Using the \nregression analysis, five variables (scent, lighting, assortment, interior design and \nother customer) are significant with purchase intention while cleanliness, layout and \nstore employee are not significant. This study revealed that store atmosphere factors \nhad a significant positive effect on customer purchase intention at Black Canyon \nCoffee. Finding from this study can order to enhance retail management practices. \nRetail coffee shop can apply the finding from this research to increase customer \nsatisfaction and create efficient policies as regard target segmentation. The results \nprovide shop retailers and managers to attract customers by store atmosphere factors \nand gain competitive advantages among rivals."}]},"item_1583103120197":{"attribute_name":"Files","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2024-02-21"}],"filename":"May Zon Moe Oo, M.Com II-35.pdf","filesize":[{"value":"760 KB"}],"format":"application/pdf","licensetype":"license_0","url":{"url":"https://meral.edu.mm/record/9316/files/May Zon Moe Oo, M.Com II-35.pdf"},"version_id":"460653e7-c9df-4da6-9c15-07a83a68f03c"}]},"item_1583103233624":{"attribute_name":"Thesis/dissertations","attribute_value_mlt":[{"subitem_awarding_university":"Yangon University of Economics","subitem_supervisor(s)":[{"subitem_supervisor":"Dr. Daw Soe Thu"}]}]},"item_1583105942107":{"attribute_name":"Authors","attribute_value_mlt":[{"subitem_authors":[{"subitem_authors_fullname":"May Zon Moe Oo"}]}]},"item_1583108359239":{"attribute_name":"Upload type","attribute_value_mlt":[{"interim":"Other"}]},"item_1583108428133":{"attribute_name":"Publication type","attribute_value_mlt":[{"interim":"Thesis"}]},"item_1583159729339":{"attribute_name":"Publication date","attribute_value":"2020-12-01"},"item_title":"“The Impact of Store  Atmosphere on Customer Purchase Intention of Black Canyon Coffee(May Zon Moe Oo, 2020)","item_type_id":"21","owner":"20","path":["1582963436320","1707206749823"],"publish_date":"2024-02-21","publish_status":"0","recid":"9316","relation_version_is_last":true,"title":["“The Impact of Store  Atmosphere on Customer Purchase Intention of Black Canyon Coffee(May Zon Moe Oo, 2020)"],"weko_creator_id":"20","weko_shared_id":-1},"updated":"2024-05-27T03:50:12.063968+00:00"}