{"created":"2023-11-06T03:59:02.155243+00:00","id":9128,"links":{},"metadata":{"_buckets":{"deposit":"87f23b9b-d5a0-491e-8fd0-5bf7ca01e947"},"_deposit":{"created_by":20,"id":"9128","owner":"20","owners":[20],"owners_ext":{"displayname":"","email":"minmoe37aung@gmail.com","username":""},"pid":{"revision_id":0,"type":"depid","value":"9128"},"status":"published"},"_oai":{"id":"oai:meral.edu.mm:recid/00009128","sets":["1582963436320","1582963436320:1698989833663"]},"author_link":[],"control_number":"9128","item_1583103067471":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_1551255647225":"Relationship Marketing Practices, Relationship Quality and Customers Loyalty of Zeya &  Associates Medical Systems( Mg Chan Tha, 2023)","subitem_1551255648112":"en"}]},"item_1583103085720":{"attribute_name":"Description","attribute_value_mlt":[{"interim":"The main objective of the study is to analyze the effect of relationship marketing practices\non relationship quality and this quality effect on customer loyalty of Zeya & Associates\nMedical Systems in Yangon. In this study, quantitative research method is used. There is\n(600) dental clinics in Yangon. Among them 153 respondents are selected by using simple\nrandom sampling method from doctors or owner or manager of (600) dental clinics in\nYangon as 25% of population. Require data are collected by questionnaires survey method.\nIn this study, relationship marketing practices factors of commitment and communication\nhave the strong positive effects on the relationship quality of customer satisfaction.\nFurthermore, relationship marketing practices factors of company brand image,\ncommitment and communication have the strong positive significant effects on the\nrelationship quality of customer trust. Moreover, relationship quality factors of customer\nsatisfaction and customer trust has also positive effect on consumer loyalty. Therefore,\ncustomers have satisfaction and trust on sales and distribution of Zeya & Associates\nMedical Systems in Yangon and that promote customer loyalty. As the result of finding,\ncompany should provide service quality meeting with customer needs and should provide\ntailored solutions to meet individual meets and should provide additional value-added\nservices."}]},"item_1583103120197":{"attribute_name":"Files","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2023-11-06"}],"displaytype":"preview","filename":"Chan Tha, MMM 009, 1st Batch.pdf","filesize":[{"value":"1008 KB"}],"format":"application/pdf","licensetype":"license_0","mimetype":"application/pdf","url":{"url":"https://meral.edu.mm/record/9128/files/Chan Tha, MMM 009, 1st Batch.pdf"},"version_id":"5b9f68da-1d6e-4240-91ad-eee224c2e3b1"}]},"item_1583103233624":{"attribute_name":"Thesis/dissertations","attribute_value_mlt":[{"subitem_awarding_university":"Yangon University of Economics","subitem_supervisor(s)":[{"subitem_supervisor":"Dr.Phu Pwint Nyo Win Aung"}]}]},"item_1583105942107":{"attribute_name":"Authors","attribute_value_mlt":[{"subitem_authors":[{"subitem_authors_fullname":"Chan Tha"}]}]},"item_1583108359239":{"attribute_name":"Upload type","attribute_value_mlt":[{"interim":"Other"}]},"item_1583108428133":{"attribute_name":"Publication type","attribute_value_mlt":[{"interim":"Thesis"}]},"item_1583159729339":{"attribute_name":"Publication date","attribute_value":"2023-08-01"},"item_title":"Relationship Marketing Practices, Relationship Quality and Customers Loyalty of Zeya &  Associates Medical Systems( Mg Chan Tha, 2023)","item_type_id":"21","owner":"20","path":["1582963436320","1698989833663"],"publish_date":"2023-11-06","publish_status":"0","recid":"9128","relation_version_is_last":true,"title":["Relationship Marketing Practices, Relationship Quality and Customers Loyalty of Zeya &  Associates Medical Systems( Mg Chan Tha, 2023)"],"weko_creator_id":"20","weko_shared_id":-1},"updated":"2024-05-27T03:52:49.653895+00:00"}