{"created":"2023-11-03T08:24:31.043598+00:00","id":9126,"links":{},"metadata":{"_buckets":{"deposit":"ade99504-76d5-4a21-9c62-fdf0c67dc65e"},"_deposit":{"created_by":20,"id":"9126","owner":"20","owners":[20],"owners_ext":{"displayname":"","email":"minmoe37aung@gmail.com","username":""},"pid":{"revision_id":0,"type":"depid","value":"9126"},"status":"published"},"_oai":{"id":"oai:meral.edu.mm:recid/00009126","sets":["1582963436320","1582963436320:1698989839434"]},"author_link":[],"control_number":"9126","item_1583103067471":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_1551255647225":"Marketing Mix, Customer Satisfaction, and Customer Loyalty at Prince Hotel ( Thet Thet Oo, 2023)","subitem_1551255648112":"en"}]},"item_1583103085720":{"attribute_name":"Description","attribute_value_mlt":[{"interim":"This study investigates the effect of marketing mix elements, customer\nsatisfaction, and customer loyalty at Prince Hotel. The objectives of the study are to\nexamine the effect of various marketing mix elements, including product, price, place,\npromotion, people, process, and physical evidence, on customer satisfaction.\nAdditionally, the study aims to understand how customer satisfaction influences\ncustomer loyalty at the hotel. The research utilises a quantitative approach with data\ncollected through a survey of 97 respondents. The data was analysed using regression\nanalysis. The major findings of the study reveal that product, promotion, people,\nprocess, and physical evidence show strong effect with customer satisfaction.\nMoreover, customer satisfaction demonstrates a positive significant with customer\nloyalty, indicating that satisfied customers are more likely to become loyal patrons of\nthe hotel. Based on these findings, the study suggests that Prince Hotel should focus on\nimproving and maintaining the marketing mix elements to gain customer satisfaction.\nFurthermore, implementing exceptional customer service that positive customer\nexperiences and enhance long-term loyalty."}]},"item_1583103120197":{"attribute_name":"Files","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2023-11-03"}],"displaytype":"preview","filename":"Thet Thet Oo, MHTM-44, 1st Batch.pdf","filesize":[{"value":"676 KB"}],"format":"application/pdf","licensetype":"license_0","mimetype":"application/pdf","url":{"url":"https://meral.edu.mm/record/9126/files/Thet Thet Oo, MHTM-44, 1st Batch.pdf"},"version_id":"5579b2dc-51da-427a-b96f-18265316ec81"}]},"item_1583103233624":{"attribute_name":"Thesis/dissertations","attribute_value_mlt":[{"subitem_awarding_university":"Yangon University of Economics","subitem_supervisor(s)":[{"subitem_supervisor":"Dr. Aye Thanda Soe"}]}]},"item_1583105942107":{"attribute_name":"Authors","attribute_value_mlt":[{"subitem_authors":[{"subitem_authors_fullname":"Thet Thet Oo"}]}]},"item_1583108359239":{"attribute_name":"Upload type","attribute_value_mlt":[{"interim":"Other"}]},"item_1583108428133":{"attribute_name":"Publication type","attribute_value_mlt":[{"interim":"Thesis"}]},"item_1583159729339":{"attribute_name":"Publication date","attribute_value":"2023-08-01"},"item_title":"Marketing Mix, Customer Satisfaction, and Customer Loyalty at Prince Hotel ( Thet Thet Oo, 2023)","item_type_id":"21","owner":"20","path":["1582963436320","1698989839434"],"publish_date":"2023-11-03","publish_status":"0","recid":"9126","relation_version_is_last":true,"title":["Marketing Mix, Customer Satisfaction, and Customer Loyalty at Prince Hotel ( Thet Thet Oo, 2023)"],"weko_creator_id":"20","weko_shared_id":-1},"updated":"2024-05-27T03:53:19.095549+00:00"}