{"created":"2023-11-01T06:03:45.036546+00:00","id":9075,"links":{},"metadata":{"_buckets":{"deposit":"2ad9a05b-cbc1-4838-901b-2de498a8c397"},"_deposit":{"created_by":20,"id":"9075","owner":"20","owners":[20],"owners_ext":{"displayname":"","email":"minmoe37aung@gmail.com","username":""},"pid":{"revision_id":0,"type":"depid","value":"9075"},"status":"published"},"_oai":{"id":"oai:meral.edu.mm:recid/00009075","sets":["1582963436320","1582963436320:1582965701379"]},"author_link":[],"item_1583103067471":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_1551255647225":"Effect of Customer Relationship Management Practices on Marketing Performance At CB Bank PCL","subitem_1551255648112":"en"}]},"item_1583103085720":{"attribute_name":"Description","attribute_value_mlt":[{"interim":"This study aims to identify customer relationship management practices at CB Bank PCL and analyze their effect on marketing performance. The study utilized quantitative research design and employed the Yamane sampling method to collect primary data from 212 out of 449 employees working at CB Bank PCL's Head Office and branches in Yangon. Descriptive statistics and a multiple linear regression model were employed in this study. Secondary data were gathered from various sources, including previous research papers, journals, textbooks, websites, and relevant information from CB Bank's official website. The four dimensions of customer relationship management practices examined in this study include customer focus, knowledge management, technology-based CRM, and organizational efficiency. According to the regression analysis, all dimensions emerged as significant variables with positive effects on marketing performance. Among them, organization efficiency is the most significant. The study suggests that CB Bank PCL should prioritize the utilization of top-notch software because it can save time, costs, and optimize the workforce. Additionally, the bank should explore technology-based CRM to bolster its customer relationships and ensure more effective communication. The bank should also emphasize resolving customer issues promptly to achieve a customer-focus approach. Bank management can enhance its overall marketing performance by implementing suitable CRM software and providing comprehensive CRM training to its employees.\ni"}]},"item_1583103120197":{"attribute_name":"Files","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2023-11-01"}],"displaytype":"preview","filename":"ZIN ME ME KYAW ROLL NO. 80 MBF (Day 2 nd Batch) (2).pdf","filesize":[{"value":"399 KB"}],"format":"application/pdf","licensetype":"license_0","url":{"url":"https://meral.edu.mm/record/9075/files/ZIN ME ME KYAW ROLL NO. 80 MBF (Day 2 nd Batch) (2).pdf"},"version_id":"399936d2-a117-43c9-8b66-8cb53a11b048"}]},"item_1583103233624":{"attribute_name":"Thesis/dissertations","attribute_value_mlt":[{"subitem_awarding_university":"Yangon University of Economics","subitem_supervisor(s)":[{"subitem_supervisor":"Dr. Phu Pwint Nyo Win Aung"}]}]},"item_1583105942107":{"attribute_name":"Authors","attribute_value_mlt":[{"subitem_authors":[{"subitem_authors_fullname":"Zin Me Me Kyaw"}]}]},"item_1583108359239":{"attribute_name":"Upload type","attribute_value_mlt":[{"interim":"Other"}]},"item_1583108428133":{"attribute_name":"Publication type","attribute_value_mlt":[{"interim":"Thesis"}]},"item_1583159729339":{"attribute_name":"Publication date","attribute_value":"2023-08-01"},"item_title":"Effect of Customer Relationship Management Practices on Marketing Performance At CB Bank PCL","item_type_id":"21","owner":"20","path":["1582963436320","1582965701379"],"publish_date":"2023-11-01","publish_status":"0","recid":"9075","relation_version_is_last":true,"title":["Effect of Customer Relationship Management Practices on Marketing Performance At CB Bank PCL"],"weko_creator_id":"20","weko_shared_id":-1},"updated":"2024-05-27T03:54:45.072243+00:00"}