{"created":"2023-08-09T09:06:58.798066+00:00","id":8997,"links":{},"metadata":{"_buckets":{"deposit":"7f6c9cde-451f-4a15-ba79-8c452f124853"},"_deposit":{"created_by":140,"id":"8997","owner":"140","owners":[140],"owners_ext":{"displayname":"","email":"appphyu1500@gmail.com","username":""},"pid":{"revision_id":0,"type":"depid","value":"8997"},"status":"published"},"_oai":{"id":"oai:meral.edu.mm:recid/00008997","sets":["1607959986665","1607959986665:1608033424914"]},"author_link":[],"item_1583103067471":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_1551255647225":"FACTORS AFFECTING THE BEHAVIORAL INTENTION TO  ADOPT M-PAYMENTS DURING THE COVID-19 PANDEMIC","subitem_1551255648112":"en"}]},"item_1583103085720":{"attribute_name":"Description","attribute_value_mlt":[{"interim":"Due to the convenience, reliability, and contact-free features of Mpayments, it has been diffusely adopted in Myanmar during the COVID-19 \npandemic to reduce the direct and indirect contacts in transactions, allowing social \ndistancing to be maintain and facilitating stabilization of the social economy. This \npaper aims to examine the factors affecting the behavioral intention to adopt Mpayments during the COVID-19 pandemic, to expand the domain of technology \nadoption under the emergency situation. This study integrated Unified Theory of \nAcceptance and Use of Technology (UTAUT) with additional variable (trust). The \nstudy analyzes the results of a survey of 300 persons via questionnaire survey. In \norder to reduce confusion and save time for the participants, a five-point likert scale \n(from 1 to 5, representing ―strongly disagree‖ to ―strongly agree‖) was applied for \nrepresenting the items of each construct. The study used descriptive statistics and \ninferential statistics, and applied the Statistical Package for Social Sciences (SPSS \nVersion 26) for analyzing the data. The research results show that social influence, \ntrust, performance expectancy, and facilitating conditions have positively significant \neffect on users’ behavioral intention to adopt M-payments. This study provides \nvaluable insight into marketers, service providers, and new investors to assess the \nreaction of the market by understanding the factor affecting users’ behavior \nintention to adopt M-payments and also contributes industries to modify and \nupgrade their marketing strategies and business functions."}]},"item_1583103108160":{"attribute_name":"Keywords","attribute_value_mlt":[{"interim":"unified theory of acceptance and use of technology (UTAUT)"},{"interim":"M-payments"},{"interim":"behavioral intention"},{"interim":"COVID-19"}]},"item_1583103120197":{"attribute_name":"Files","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2023-08-09"}],"displaytype":"preview","filename":"FACTORS AFFECTING THE BEHAVIORAL INTENTION TO ADOPT M-PAYMENT DURING THE COVID-19 PANDEMIC.pdf","filesize":[{"value":"607 KB"}],"format":"application/pdf","licensetype":"license_0","url":{"url":"https://meral.edu.mm/record/8997/files/FACTORS AFFECTING THE BEHAVIORAL INTENTION TO ADOPT M-PAYMENT DURING THE COVID-19 PANDEMIC.pdf"},"version_id":"2330e067-060a-4791-8d7a-54dc77575bbe"}]},"item_1583103131163":{"attribute_name":"Journal articles","attribute_value_mlt":[{"subitem_issue":"1","subitem_journal_title":"The 10th Anniversary of University Research Journal 2023","subitem_pages":"29-41","subitem_volume":"Vol.6"}]},"item_1583105942107":{"attribute_name":"Authors","attribute_value_mlt":[{"subitem_authors":[{"subitem_authors_fullname":"Hnin Yu Hlaing"},{"subitem_authors_fullname":"May Thu"}]}]},"item_1583108359239":{"attribute_name":"Upload type","attribute_value_mlt":[{"interim":"Publication"}]},"item_1583108428133":{"attribute_name":"Publication type","attribute_value_mlt":[{"interim":"Journal article"}]},"item_1583159729339":{"attribute_name":"Publication date","attribute_value":"2023-03-01"},"item_title":"FACTORS AFFECTING THE BEHAVIORAL INTENTION TO  ADOPT M-PAYMENTS DURING THE COVID-19 PANDEMIC","item_type_id":"21","owner":"140","path":["1607959986665","1608033424914"],"publish_date":"2023-08-09","publish_status":"0","recid":"8997","relation_version_is_last":true,"title":["FACTORS AFFECTING THE BEHAVIORAL INTENTION TO  ADOPT M-PAYMENTS DURING THE COVID-19 PANDEMIC"],"weko_creator_id":"140","weko_shared_id":-1},"updated":"2023-08-09T09:16:21.621396+00:00"}