{"created":"2023-05-04T04:49:39.479744+00:00","id":8830,"links":{},"metadata":{"_buckets":{"deposit":"fd803c14-0948-4a68-9c3c-d860c02c2abf"},"_deposit":{"created_by":20,"id":"8830","owner":"20","owners":[20],"owners_ext":{"displayname":"","email":"minmoe37aung@gmail.com","username":""},"pid":{"revision_id":0,"type":"depid","value":"8830"},"status":"published"},"_oai":{"id":"oai:meral.edu.mm:recid/00008830","sets":["1582963436320:1582965660463"]},"author_link":[],"control_number":"8830","item_1583103067471":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_1551255647225":"Factors Affecting Life Insurance Buying Behaviors Towards AIA Myanmar Life Insurance Company Limited  (Min Htet Oo, 2022)","subitem_1551255648112":"en"}]},"item_1583103085720":{"attribute_name":"Description","attribute_value_mlt":[{"interim":"The objectives of this study are to analyze the factors affecting reliable promises towards\nlife insurance, to analyze the factors affecting swift claim towards life insurance, to\nanalyze the factors affecting reputation of the company towards life insurance, to analyze\nthe factors affecting competency of financial services consultants towards life insurance\nand to investigate the effect of buying behaviors on the behavioral intention of life\ninsurance. This study employs structured questionnaires with 5-point Likert scale rating\nand simple random sampling method. The online survey is conducted to collect data from\n363 life insurance buyers. Among five influencing factors of buying behaviors towards\nAIA Myanmar life insurance, attitude towards life insurance is positively significant but\nperceived usefulness is negatively significant with reliable promise. The regression\nresults revealed that insurance literacy and attitude towards life insurance are positively\nsignificant with swift claim process. However, perceived usefulness is negatively\nsignificant in swift claim. Perceived behavioral control is negatively significant with the\nreputation of the company. Attitude towards life insurance and perceived behavioral\ncontrol are positively significant but subjective norm is negatively significant with the\ncompetency of the financial services consultants. In order to nurture the reliable promise\ntowards buying behaviors, AIA Myanmar should inject the intrinsic value of life\ninsurance rather than tax exemption product within the perception of AIA members for\nperceived usefulness."}]},"item_1583103120197":{"attribute_name":"Files","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2023-05-04"}],"displaytype":"preview","filename":"MIN HTET OO MBA II - 46 MBA 25th BATCH.pdf","filesize":[{"value":"1.8 MB"}],"format":"application/pdf","licensetype":"license_0","mimetype":"application/pdf","url":{"url":"https://meral.edu.mm/record/8830/files/MIN HTET OO MBA II - 46 MBA 25th BATCH.pdf"},"version_id":"025db1a3-272b-4fe0-8c10-3793f1140762"}]},"item_1583103233624":{"attribute_name":"Thesis/dissertations","attribute_value_mlt":[{"subitem_awarding_university":"Yangon University of Economics","subitem_supervisor(s)":[{"subitem_supervisor":"Dr.Yan Yan Myo Naing"}]}]},"item_1583105942107":{"attribute_name":"Authors","attribute_value_mlt":[{"subitem_authors":[{"subitem_authors_fullname":"Min Htet Oo"}]}]},"item_1583108359239":{"attribute_name":"Upload type","attribute_value_mlt":[{"interim":"Other"}]},"item_1583108428133":{"attribute_name":"Publication type","attribute_value_mlt":[{"interim":"Thesis"}]},"item_1583159729339":{"attribute_name":"Publication date","attribute_value":"2022-12-01"},"item_title":"Factors Affecting Life Insurance Buying Behaviors Towards AIA Myanmar Life Insurance Company Limited  (Min Htet Oo, 2022)","item_type_id":"21","owner":"20","path":["1582965660463"],"publish_date":"2023-05-04","publish_status":"0","recid":"8830","relation_version_is_last":true,"title":["Factors Affecting Life Insurance Buying Behaviors Towards AIA Myanmar Life Insurance Company Limited  (Min Htet Oo, 2022)"],"weko_creator_id":"20","weko_shared_id":-1},"updated":"2024-09-04T05:58:20.544027+00:00"}