{"_buckets": {"deposit": "3bec6538-1fad-47bf-8159-137c8db9f5fc"}, "_deposit": {"created_by": 20, "id": "8747", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8747"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008747", "sets": ["1582963436320"]}, "author_link": [], "control_number": "8747", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Creativity and Innovation of Myanmar Trditional Medicine Manufacturers (Myint Myint Kyi, 2012)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This thesis presents the creativity and innovation of Myanmar traditional\nmedicine manufacturers. The personal interviews were conducted with randomly selected\n73 manufacturers using structured questionnaires. The degree of creativity of innovative\nmanufacturers, the influencing factors on creativity and innovation, and the relationship\nbetween innovation and performance of manufacturers are analysed. It is found that the\ninnovative Myanmar traditional medicine manufacturer has high level of creativity. The\ndeterminants of creativity of manufacturers are of both of personal and institutional\nnature. These are the personal traits of risk-taking and innovativeness, and the\ninstitutional capabilities of formal education on traditional medicine and cooperation with\nstakeholders. The determinants of innovation are largely of the institutional nature. These\nare the manufacturer\u0027s creativity, and the institutional capabilities of formal education on\ntraditional medicine, and research and development. The performance measured by either\nthe number of items of drugs or sales volume is resulted from innovation. This thesis also\nhighlights the innovations and contributions of Myanmar traditional medicine\nmanufacturers by second time interviews with innovation generating manufacturers with\nopen discussions on their innovative activities. It is found that the idea generation for new\nmedicine drugs generally stems from the combination of formal education, practical\nexperience from giving treatment on patients, and manufacturer\u0027s creative thinking. They\nconsider the process innovation immediately after getting ideas for new medicine drugs.\nThey usually consider GMP, ISO, and sometimes organic standards in process\ninnovation. In some cases, process innovation is not necessary for product innovation.\nThe marketing innovation is just at the stage of adoption from other industries\u0027 marketing\npractices at current situation in Myanmar."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-02-22"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Myint Myint Kyi, PhD-41.pdf", "filesize": [{"value": "84.6 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 84600000.0, "url": {"url": "https://meral.edu.mm/record/8747/files/Myint Myint Kyi, PhD-41.pdf"}, "version_id": "90027158-7d35-49a4-b07f-10d426543106"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon Institute of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Professor Dr. Sandar Oo"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Myint Myint Kyi"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Dissertation"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2012-01-01"}, "item_title": "Creativity and Innovation of Myanmar Trditional Medicine Manufacturers (Myint Myint Kyi, 2012)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965742757"], "permalink_uri": "https://meral.edu.mm/records/8747", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-02-22"}, "publish_date": "2023-02-22", "publish_status": "0", "recid": "8747", "relation": {}, "relation_version_is_last": true, "title": ["Creativity and Innovation of Myanmar Trditional Medicine Manufacturers (Myint Myint Kyi, 2012)"], "weko_shared_id": -1}