{"_buckets": {"deposit": "e9b3a2c0-9125-4012-b1e8-a7c036bdd032"}, "_deposit": {"created_by": 20, "id": "8631", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8631"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008631", "sets": []}, "author_link": [], "control_number": "8631", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Influencing Social Media Marketing Practies on Consumer Loyalty Towards Unique Commerical Co., LTD. (Swe Nwe Win,, 2022)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to examine the influencing social media marketing practices on consumer loyalty towards UNiQUE Commercial Co., Ltd. The study was conducted by using multiple regression analysis to reach the study objectives. The sample size in this study was 122 respondents, which is the result calculated by Raosoft. The population size is 1,000 consumers of UNiQUE’s social media. The survey was conducted by a simple random sampling method. A structured questionnaire was used to gather the answers from the respondents. The result of this study indicates that advertising and interaction (social media marketing practices) have a positive significant effect on satisfaction (consumer engagement); advertising, interaction, and EWOM have a positive significant effect on commitment (consumer engagement); interaction has a positive significant effect on trust (consumer engagement); and again, interaction has a positive significant effect on brand image (consumer engagement). It is also found that commitment and brand image (consumer engagement) have an effect on consumer loyalty towards UNiQUE Commercial Co., Ltd. This study recommends that the company try to find new attractive promotional marketing practices that can engage with high-income single women. In addition, the study also suggests the company maintain social media advertising, interaction, and EWOM to meet the requirements of the target market. In this way, the company can have the highest level of consumer engagement, which can lead to gaining the maximum loyalty of the consumers and sustainable growth of the company."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-01-02"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Swe Nwe Win, EMBAII-80.pdf", "filesize": [{"value": "731 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 731000.0, "url": {"url": "https://meral.edu.mm/record/8631/files/Swe Nwe Win, EMBAII-80.pdf"}, "version_id": "bc238b29-bba9-4a9d-8e52-59014f58e9af"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Myint Thu Zar Ei"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Swe Nwe Win"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-07-01"}, "item_title": "Influencing Social Media Marketing Practies on Consumer Loyalty Towards Unique Commerical Co., LTD. (Swe Nwe Win,, 2022)", "item_type_id": "21", "owner": "20", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/8631", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-01-02"}, "publish_date": "2023-01-02", "publish_status": "0", "recid": "8631", "relation": {}, "relation_version_is_last": true, "title": ["Influencing Social Media Marketing Practies on Consumer Loyalty Towards Unique Commerical Co., LTD. (Swe Nwe Win,, 2022)"], "weko_shared_id": -1}