{"created":"2022-12-29T05:49:52.548300+00:00","id":8592,"links":{},"metadata":{"_buckets":{"deposit":"a60d00e4-4c33-4391-b9d8-de43c420bcd6"},"_deposit":{"created_by":20,"id":"8592","owner":"20","owners":[20],"owners_ext":{"displayname":"","email":"minmoe37aung@gmail.com","username":""},"pid":{"revision_id":0,"type":"depid","value":"8592"},"status":"published"},"_oai":{"id":"oai:meral.edu.mm:recid/00008592","sets":["1582963436320:1582965660463"]},"author_link":[],"item_1583103067471":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_1551255647225":"Ei Ei Min","subitem_1551255648112":"en"}]},"item_1583103085720":{"attribute_name":"Description","attribute_value_mlt":[{"interim":"This study intends to investigate the factors that affect customer satisfaction and assess how that affects customer loyalty at Yang Ming (Myanmar) Co., Ltd. Additionally, it examines how moderating effect of switching costs affect the correlation between customer loyalty and satisfaction at Yang Ming (Myanmar) Co., Ltd. In this study, multiple linear regression and descriptive research methods are both applied. In this study, primary and secondary data are also utilized. The sample population for the Yamane formula is 89 forwarders. The core data is collected via a Google form. This study shows that consumer satisfaction is positively impacted by all four categories (customer service, complaint handling, branding, and price). The most powerful influence on consumer satisfaction is price. Additionally, research shows that customer pleasure has a big, beneficial impact on loyalty. Additionally, the link between customer loyalty and customer pleasure is found to be fully moderated by switching costs. Myanmar's Yang Ming should provide rates that entice forwarders to form enduring partnerships with the shipping line. Yang Ming (Myanmar) needs to designate who is in charge of each department's complaint handling procedures. To establish enduring relationships with consumers, Yang Min (Myanmar) needs to support them with any questions they may have regarding their orders. Conclusively, Yang Min (Myanmar) should practice corporate social responsibility (CSR) by offering discounts or no fee for the transportation of medical supplies for use in pandemic or crisis situations"}]},"item_1583103120197":{"attribute_name":"Files","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2022-12-29"}],"displaytype":"preview","filename":"EI EI MIN EMBAII-44 EMBA 17th Batch, 28-10-22.pdf","filesize":[{"value":"1.1 MB"}],"format":"application/pdf","licensetype":"license_0","url":{"url":"https://meral.edu.mm/record/8592/files/EI EI MIN EMBAII-44 EMBA 17th Batch, 28-10-22.pdf"},"version_id":"9c014ce3-aadb-4a9f-9a8d-c38ad955e65f"}]},"item_1583103233624":{"attribute_name":"Thesis/dissertations","attribute_value_mlt":[{"subitem_awarding_university":"Yangon University of Economics","subitem_supervisor(s)":[{"subitem_supervisor":"Dr. Hla Hla Mon"}]}]},"item_1583105942107":{"attribute_name":"Authors","attribute_value_mlt":[{"subitem_authors":[{"subitem_authors_fullname":"Ei Ei Min"}]}]},"item_1583108359239":{"attribute_name":"Upload type","attribute_value_mlt":[{"interim":"Other"}]},"item_1583108428133":{"attribute_name":"Publication type","attribute_value_mlt":[{"interim":"Thesis"}]},"item_1583159729339":{"attribute_name":"Publication date","attribute_value":"2022-10-01"},"item_title":"Ei Ei Min","item_type_id":"21","owner":"20","path":["1582965660463"],"publish_date":"2022-12-29","publish_status":"0","recid":"8592","relation_version_is_last":true,"title":["Ei Ei Min"],"weko_creator_id":"20","weko_shared_id":-1},"updated":"2022-12-29T05:52:43.956341+00:00"}