{"created":"2022-12-24T08:03:30.582939+00:00","id":8517,"links":{},"metadata":{"_buckets":{"deposit":"b756295f-949f-4838-8108-f6562bda3dbb"},"_deposit":{"created_by":20,"id":"8517","owner":"20","owners":[20],"owners_ext":{"displayname":"","email":"minmoe37aung@gmail.com","username":""},"pid":{"revision_id":0,"type":"depid","value":"8517"},"status":"published"},"_oai":{"id":"oai:meral.edu.mm:recid/00008517","sets":["1582963436320","1582963436320:1582965701379"]},"author_link":[],"control_number":"8517","item_1583103067471":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_1551255647225":"The Effect of Marketing Mix Activities on Customer Buying Decision in Motor Insurance of Global World Insurance Company Limited ( Thinn Hsu Lynn, 2022)","subitem_1551255648112":"en"}]},"item_1583103085720":{"attribute_name":"Description","attribute_value_mlt":[{"interim":"The purpose of this study is to analyze the effect of marketing mix activities on\ncustomer buying decision towards motor insurance of Global World Insurance Co., Ltd\n(GWI). In this study, marketing mix activities include product, price, place, promotion,\npeople, process and physical evidence. Descriptive and quantitative research methods\nare used in this study. Both primary and secondary data are utilized. Primary data is\ncollected from 200 motor insurance customers from Global World Insurance Co., Ltd\nby interviewing with structured questionnaire. Secondary data is obtained from\ntextbooks, journals, articles, and previous theses from internet websites. Based on the\nmultiple regression analysis, this study reveals that product, process, promotion, people\nand physical evidence have significant and positive effects on customer buying decision\nin motor insurance product of GWI. Among them, physical evidence has the largest\neffect on customer purchase decision followed by process, product, promotion and\npeople factors. Therefore, management of the GWI should develop a very clean, tidy\nand good ventilated physical environment, the attractive and noticeable signboards and\nprovide information through e-mail or SMS and mobile apps to be more effective\ncommunication. Additionally, management should increase the promotion events to\nkeep customers familiar with GWI and should provide quick service to customers and\nresolve complaints quickly. The result of the study could provide important\nimplications for developing more effective marketing mix activites for motor insurance\nproducts of the insurance companies."}]},"item_1583103120197":{"attribute_name":"Files","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2022-12-24"}],"displaytype":"preview","filename":"Thin Su Lin, Roll No.68, MBF(Day) 2nd Batch, PDF File.pdf","filesize":[{"value":"475 KB"}],"format":"application/pdf","licensetype":"license_0","mimetype":"application/pdf","url":{"url":"https://meral.edu.mm/record/8517/files/Thin Su Lin, Roll No.68, MBF(Day) 2nd Batch, PDF File.pdf"},"version_id":"942837d5-31a0-4525-9db7-73ed85d4fcc5"}]},"item_1583103233624":{"attribute_name":"Thesis/dissertations","attribute_value_mlt":[{"subitem_awarding_university":"Yangon University of Economics","subitem_supervisor(s)":[{"subitem_supervisor":"Prof. Dr. Aye  Thu Htun"}]}]},"item_1583105942107":{"attribute_name":"Authors","attribute_value_mlt":[{"subitem_authors":[{"subitem_authors_fullname":"Thinn Hsu Lynn"}]}]},"item_1583108359239":{"attribute_name":"Upload type","attribute_value_mlt":[{"interim":"Other"}]},"item_1583108428133":{"attribute_name":"Publication type","attribute_value_mlt":[{"interim":"Thesis"}]},"item_1583159729339":{"attribute_name":"Publication date","attribute_value":"2022-10-01"},"item_title":"The Effect of Marketing Mix Activities on Customer Buying Decision in Motor Insurance of Global World Insurance Company Limited ( Thinn Hsu Lynn, 2022)","item_type_id":"21","owner":"20","path":["1582963436320","1582965701379"],"publish_date":"2022-12-24","publish_status":"0","recid":"8517","relation_version_is_last":true,"title":["The Effect of Marketing Mix Activities on Customer Buying Decision in Motor Insurance of Global World Insurance Company Limited ( Thinn Hsu Lynn, 2022)"],"weko_creator_id":"20","weko_shared_id":-1},"updated":"2024-09-04T07:30:42.209504+00:00"}