{"created":"2022-12-15T04:49:57.319416+00:00","id":8486,"links":{},"metadata":{"_buckets":{"deposit":"e1c6b418-3fc8-4234-85dd-3231e750688b"},"_deposit":{"created_by":20,"id":"8486","owner":"20","owners":[20],"owners_ext":{"displayname":"","email":"minmoe37aung@gmail.com","username":""},"pid":{"revision_id":0,"type":"depid","value":"8486"},"status":"published"},"_oai":{"id":"oai:meral.edu.mm:recid/00008486","sets":["1582963436320","1582963436320:1582965701379"]},"author_link":[],"control_number":"8486","item_1583103067471":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_1551255647225":"Consumer Behavioral  Intention to Adopt E-Commerce ( Hnin Wai Si, 2022)","subitem_1551255648112":"en"}]},"item_1583103085720":{"attribute_name":"Description","attribute_value_mlt":[{"interim":"This study aimed to examine the influencing factors of behavioral intention to\nadopt E-commerce and to analyze the effect of behavioral intention to adopt on usage\nbehavior in E-commerce. To achieve those objectives, the analysis was conducted on\nbasis of the responses of 200 registered users of E-commerce service in Myanmar\nPayment Union Public Co., Ltd through structured questionnaires in April 2022. In\nthis study, the behavioral intention factors include Performance Expectancy, Internet\nKnowledge, Social Influence, Habit, Transaction Security, Online Payment Risk and\nCOVID-19. Among them, Social Influence, Habit and COVID-19, have significant\ninfluence on behavioral intention to adopt E-commerce and the Social Influence is the\nmost. Performance Expectancy, Internet Knowledge, Transaction Security, and\nOnline Payment Risk did not influence on behavioral intention to adopt E-commerce.\nIn additions, behavioral intention to adopt has positively related to usage behavior in\nE-commerce. Therefore, E-commerce service providers can maintain their retention\nby providing good service and always improving the quality of customer service to\nkeep customers satisfactions. For potential customers or new customers, marketers\nshould focus on marketing campaigns to improve user convenience, utility,\nprofitability and trustworthiness."}]},"item_1583103120197":{"attribute_name":"Files","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2022-12-15"}],"displaytype":"preview","filename":"Hnin Wai Si (MBFII-21), 11.10.2022.pdf","filesize":[{"value":"527 KB"}],"format":"application/pdf","licensetype":"license_0","mimetype":"application/pdf","url":{"url":"https://meral.edu.mm/record/8486/files/Hnin Wai Si (MBFII-21), 11.10.2022.pdf"},"version_id":"332bb095-bbad-4620-ae7b-7cc5c5120ff5"}]},"item_1583103233624":{"attribute_name":"Thesis/dissertations","attribute_value_mlt":[{"subitem_awarding_university":"Yangon University of Economics","subitem_supervisor(s)":[{"subitem_supervisor":"Dr. Aye Thu Htum"}]}]},"item_1583105942107":{"attribute_name":"Authors","attribute_value_mlt":[{"subitem_authors":[{"subitem_authors_fullname":"Hnin Wai Si"}]}]},"item_1583108359239":{"attribute_name":"Upload type","attribute_value_mlt":[{"interim":"Other"}]},"item_1583108428133":{"attribute_name":"Publication type","attribute_value_mlt":[{"interim":"Thesis"}]},"item_1583159729339":{"attribute_name":"Publication date","attribute_value":"2022-10-01"},"item_title":"Consumer Behavioral  Intention to Adopt E-Commerce ( Hnin Wai Si, 2022)","item_type_id":"21","owner":"20","path":["1582963436320","1582965701379"],"publish_date":"2022-12-15","publish_status":"0","recid":"8486","relation_version_is_last":true,"title":["Consumer Behavioral  Intention to Adopt E-Commerce ( Hnin Wai Si, 2022)"],"weko_creator_id":"20","weko_shared_id":-1},"updated":"2024-09-03T05:16:10.328850+00:00"}