{"_buckets": {"deposit": "e43f0e48-e31c-45f9-9be9-efb8131db798"}, "_deposit": {"created_by": 20, "id": "8481", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8481"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008481", "sets": ["1582963436320"]}, "author_link": [], "control_number": "8481", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Competitive Strategies, Business Performance and Sustainability of DGB Microfinance Myanmar  Co., LtD. (Eaint Thet Htar Thu, 2022)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to focus Porter’s generic competitive strategies that describe\nhow a company pursues a competitive advantage across its chosen market scope. The\nobjectives of the study are to identify competitive strategies of DGB Microfinance\nMyanmar Co., Ltd., to examine the effect of strategies on business performance of\ncompany and to analyze the relationship between business performance and\nsustainability of company. The primary data was collected from 150 employees out of\n300 employees (50% sample size) from the company. The questionnaires are structured\nwith 5 points Likert scale. The descriptive and inferential analysis method are used. The\nstudy found that cost-leadership strategy has a positive and dominant effect on business\nperformance of company. The focus strategy is also positively affecting on performance\nof business. However, the study found that differentiation strategy has no influence on\nperformance of business. Therefore, the company can analyze and adopt the cost\nleadership strategies that can formulate and improve business performance in order to\ngain sustainable advantages in the industry. In accordance with findings, there is a\npositive relationship between business performance and sustainability of company.\nHence, company can promote and enhance the performance which can gain and\nfacilitate their ability to maintain the long-term sustainable company in terms of generic\nstrategies."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2022-12-15"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Eaint That Htar Thu, MBF - 14, MBF , 11-10-2022.pdf", "filesize": [{"value": "502 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 502000.0, "url": {"url": "https://meral.edu.mm/record/8481/files/Eaint That Htar Thu, MBF - 14, MBF , 11-10-2022.pdf"}, "version_id": "7be27f5e-11a6-4c1c-b0f5-3ccd7a000c75"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Prof. Dr. Aye Thanda Soe"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Eaint Thet Htar Thu"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-09-01"}, "item_title": "Competitive Strategies, Business Performance and Sustainability of DGB Microfinance Myanmar  Co., LtD. (Eaint Thet Htar Thu, 2022)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965701379"], "permalink_uri": "https://meral.edu.mm/records/8481", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2022-12-15"}, "publish_date": "2022-12-15", "publish_status": "0", "recid": "8481", "relation": {}, "relation_version_is_last": true, "title": ["Competitive Strategies, Business Performance and Sustainability of DGB Microfinance Myanmar  Co., LtD. (Eaint Thet Htar Thu, 2022)"], "weko_shared_id": -1}