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  1. Co-operative University, Sagaing
  1. Co-operative University, Sagaing
  2. Department of Research and Development

A Study on the Production, Distribution and Marketing of Myint Family's Rattan Products & Furniture in Sagaing

https://meral.edu.mm/records/8304
https://meral.edu.mm/records/8304
5a2d64f9-b1cd-48e7-b2e0-77d5dac5a650
6caeffec-3fd1-4509-89f4-b6704501b627
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Thin Thin Lei Kyi 2.pdf (780 KB)
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Publication type
Journal article
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Publication
Title
Title A Study on the Production, Distribution and Marketing of Myint Family's Rattan Products & Furniture in Sagaing
Language en
Publication date 2016-02-01
Authors
Thin Lai Kyi
Description
he objective of this paper is to examine the Production, Distribution and Marketing of Myint family's Rattan Productions &Furniture in Sagaing. The research method is mainly used interview method based on current situations of the production, distribution and marketing of Ratan production in Sagaing. Primary data are ollected from the business. To understand the condition of Rattan production and to analyze and suggest for the development of the business .The finding from the survey reveal that the production business is suitable for local
consumptions.This paper mainly focous on the survey reveal that the production business is suitable for local consumptions. This paper mainly focus on the performance and conditions of special Rattan furniture production, financial situation and activities of Myint family's showroom. , weakness, opportunities and threats of production, distribution and marketing of the business for the business SWOT analysis is used in this research paper to nalyze strong comments and suggestion.
Keywords
handicraft industry, Rattan industry, marketing management, SWOT Analysis, Operation management
Journal articles
Co-operative University, Sagaing
Co-operative University, Sagaing, Research Journal 2016
21-32
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