{"created":"2022-03-25T04:05:07.470924+00:00","id":8184,"links":{},"metadata":{"_buckets":{"deposit":"b5711acd-a22e-4d7e-94ad-66f29884e746"},"_deposit":{"created_by":143,"id":"8184","owner":"143","owners":[143],"owners_ext":{"displayname":"","email":"tharsu2822@gmail.com","username":""},"pid":{"revision_id":0,"type":"depid","value":"8184"},"status":"published"},"_oai":{"id":"oai:meral.edu.mm:recid/00008184","sets":["1607960099348","1607960099348:1608034815190"]},"author_link":[],"item_1583103067471":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_1551255647225":"Factors Influencing on Social Enterprise Management (S E M) Major Students' Buying Behavior of Skincare Products In Co-operative University,Sagaing","subitem_1551255648112":"en"}]},"item_1583103085720":{"attribute_name":"Description","attribute_value_mlt":[{"interim":"This paper primarily aimed at defining the factors influencing the buying behavior of skincare products in Social Enterprise Management (S E M) major Students. The objective of the study is to define the variables affecting the buying behavior of skincare products. Primary data was collected by using structure questionnaires. This survey involved 166 students from total 283 students in S E M major at University of Co-operative and Management, again g. The descriptive and binary logistics regression method was performed for analysis of the data. For examining buying behavior of skincare products, personal, social, cultural and psychological factors were used in this study. This research found that personal factors and psychological factors are  mportant for the buying behavior of skincare products at a level of 5 percent. As a result, the personal aspect is a powerful tool for attracting more clients to purchase skincare products and is a powerful tool for attracting more clients to purchase skincare products and is relevant in the cosmetic industry. And then, psychological variables such as motivation, understanding, learning and values (attitudes) are more important factors when customers make some  buying decisions. For this reason, it is also concluded that the psychological factor is one of the most significant and powerful variables influencing consumer behavior. The findings might benefit cosmetics firms and marketers to better understand important factors underlying skincare products buying  behavior among students in order to better compete in the global as well as local market. This research shows that marketers should develop successful  marketing strategies to combine personal, social, cultural and psychological factors in order to increase the value received by customers to increase their  buying power."}]},"item_1583103108160":{"attribute_name":"Keywords","attribute_value_mlt":[{"interim":"Buying behavior"},{"interim":"Skincare"},{"interim":", Influencing factors"}]},"item_1583103120197":{"attribute_name":"Files","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2022-03-25"}],"displaytype":"preview","filename":"Aye La'.pdf","filesize":[{"value":"249 KB"}],"format":"application/pdf","licensetype":"license_0","url":{"url":"https://meral.edu.mm/record/8184/files/Aye La'.pdf"},"version_id":"b0b340b6-1ac2-4019-9355-c5538ef4671b"}]},"item_1583103131163":{"attribute_name":"Journal articles","attribute_value_mlt":[{"subitem_issue":"December,2021","subitem_journal_title":"University of Co-operative and Management, Sagaing Research Journal","subitem_pages":"89-101","subitem_volume":"Vol.4,No.3"}]},"item_1583105942107":{"attribute_name":"Authors","attribute_value_mlt":[{"subitem_authors":[{"subitem_authors_fullname":"Aye Le’ 1"}]}]},"item_1583108428133":{"attribute_name":"Publication type","attribute_value_mlt":[{"interim":"Journal article"}]},"item_1583159729339":{"attribute_name":"Publication date","attribute_value":"2021-12-01"},"item_title":"Factors Influencing on Social Enterprise Management (S E M) Major Students' Buying Behavior of Skincare Products In Co-operative University,Sagaing","item_type_id":"21","owner":"143","path":["1607960099348","1608034815190"],"publish_date":"2021-12-01","publish_status":"0","recid":"8184","relation_version_is_last":true,"title":["Factors Influencing on Social Enterprise Management (S E M) Major Students' Buying Behavior of Skincare Products In Co-operative University,Sagaing"],"weko_creator_id":"143","weko_shared_id":-1},"updated":"2022-03-25T04:24:48.218539+00:00"}