{"_buckets": {"deposit": "efe7d5fb-a4fe-4d75-8496-d6ca5db1e5b8"}, "_deposit": {"created_by": 20, "id": "7267", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "7267"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00007267", "sets": ["user-yueco"]}, "communities": ["yueco"], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "The Impact of store atmosphere on customer purchase intention of black canyon coffee", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study was conducted with the objective of learning the effect of store atmosphere on customer purchase intention in Black Canyon Coffee. This study employed quantitative research methods with survey questions. It attempts to analyze the effect of the store atmosphere on customer purchase intention by applying S-O-R model. Primary data was mainly collected from 385 customers who consumed at Black Canyon Coffee with Five-Point Liket Scale to analyze the effect of store atmosphere on customer purchase intention. Secondary data was acquired from the relevant books, articles, journals and internet websites. This collected primary data was analyzed conducting means and regression analysis. Mostly are employed workers and student and they visit to shop at 1-2 times in a week. Using the regression analysis, five variables (scent, lighting, assortment, interior design and other customer) are significant with purchase intention while cleanliness, layout and store employee are not significant. This study revealed that store atmosphere factors had a significant positive effect on customer purchase intention at Black Canyon Coffee. Finding from this study can order to enhance retail management practices. Retail coffee shop can apply the finding from this research to increase customer satisfaction and create efficient policies as regard target segmentation. The results provide shop retailers and managers to attract customers by store atmosphere factors and gain competitive advantages among rivals."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2021-01-07"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "May Zone Moe Oo,  M.Com.pdf", "filesize": [{"value": "760 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 760000.0, "url": {"url": "https://meral.edu.mm/record/7267/files/May Zone Moe Oo,  M.Com.pdf"}, "version_id": "024defd1-1c43-4701-9959-5ec27d433d2b"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Soe Thu, Dr."}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "May Zon Moe Oo"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2020-12-01"}, "item_title": "The Impact of store atmosphere on customer purchase intention of black canyon coffee", "item_type_id": "21", "owner": "20", "path": ["1582965402123"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000007267", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2021-01-07"}, "publish_date": "2021-01-07", "publish_status": "0", "recid": "7267", "relation": {}, "relation_version_is_last": true, "title": ["The Impact of store atmosphere on customer purchase intention of black canyon coffee"], "weko_shared_id": -1}