{"created":"2021-01-07T04:13:17.033646+00:00","id":7263,"links":{},"metadata":{"_buckets":{"deposit":"db538d71-ada2-4819-aaf5-d2010eaf5c9c"},"_deposit":{"created_by":20,"id":"7263","owner":"20","owners":[20],"owners_ext":{"displayname":"","email":"minmoe37aung@gmail.com","username":""},"pid":{"revision_id":0,"type":"depid","value":"7263"},"status":"published"},"_oai":{"id":"oai:meral.edu.mm:recid/00007263","sets":["1582963436320","1582963436320:1707206749823"]},"author_link":[],"communities":["yueco"],"control_number":"7263","item_1583103067471":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_1551255647225":"The Effect of internal customer relationship management on employee satistaction at selected hotels in Inle.(Hnin Si Myat Tun, 2020)","subitem_1551255648112":"en"}]},"item_1583103085720":{"attribute_name":"Description","attribute_value_mlt":[{"interim":"This study aims to identify Internal Customer Relationship Management practices of the selected hotels in Inle and to explore the effect of Internal Customer Relationship Management practices on employee’s job satisfaction on the selected hotels in Inle. The data was collected from three selected hotels in Inle which are Aureum Palace Hotel and Resort, Villa Inle Hotel and Resort and Hu Pin Hotel and Resort with sample size of (140) employees. This paper applied descriptive research method, correlation analysis and multiple regression analysis. The result found that culture and behavior practice is the most commonly used among Internal Customer Relationship Management practices. According to the study, the effective management practice is the most influential in employee satisfaction at three selected hotels in Inle. It suggests that some IntCRM practices should be used as there are fewer customers coming to the hotels in situations like COVID-19 period. As a result, they will be a skillful labor when the business reopens, and it will be able to more satisfy their customers."}]},"item_1583103120197":{"attribute_name":"Files","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2021-01-07"}],"displaytype":"preview","filename":"Hnin Si Myat Tun, MCom.pdf","filesize":[{"value":"1.3 MB"}],"format":"application/pdf","licensetype":"license_0","mimetype":"application/pdf","url":{"url":"https://meral.edu.mm/record/7263/files/Hnin Si Myat Tun, MCom.pdf"},"version_id":"a179f819-5574-4c1c-a5e1-eb9eb5943479"}]},"item_1583103233624":{"attribute_name":"Thesis/dissertations","attribute_value_mlt":[{"subitem_awarding_university":"Yangon University of Economics","subitem_supervisor(s)":[{"subitem_supervisor":"Khin Nwe Ohn, Daw"}]}]},"item_1583105942107":{"attribute_name":"Authors","attribute_value_mlt":[{"subitem_authors":[{"subitem_authors_fullname":"Hnin Si Myat Tun"}]}]},"item_1583108359239":{"attribute_name":"Upload type","attribute_value_mlt":[{"interim":"Other"}]},"item_1583108428133":{"attribute_name":"Publication type","attribute_value_mlt":[{"interim":"Thesis"}]},"item_1583159729339":{"attribute_name":"Publication date","attribute_value":"2020-12-01"},"item_title":"The Effect of internal customer relationship management on employee satistaction at selected hotels in Inle.(Hnin Si Myat Tun, 2020)","item_type_id":"21","owner":"20","path":["1582963436320","1707206749823"],"publish_date":"2021-01-07","publish_status":"0","recid":"7263","relation_version_is_last":true,"title":["The Effect of internal customer relationship management on employee satistaction at selected hotels in Inle.(Hnin Si Myat Tun, 2020)"],"weko_creator_id":"20","weko_shared_id":-1},"updated":"2024-05-27T03:50:12.158153+00:00"}